Company: BAI Infosolutions Private Limited – CoTrav

Location: Gurgaon (In office)

Experience: 1–3 Years

Industry: Travel & Hospitality | Corporate Travel Services

Employment Type: Full-time

About the Role

We are looking for a creative, strategic, and execution-oriented Social Media & Digital Marketing Executive to lead our brand's digital presence across multiple platforms. The ideal candidate should have hands-on experience in social media management, paid advertising, SEO, content planning, and brand building.

Key Responsibilities
Develop and execute end-to-end social media strategies across LinkedIn, Instagram, Facebook, YouTube, and other relevant platforms.
Plan, create, schedule, and manage engaging content calendars aligned with business objectives.
Manage and optimize Google Ads and Meta Ads (Facebook & Instagram) campaigns to maximize reach, engagement, and lead generation.
Implement and monitor SEO strategies to improve website visibility, keyword rankings, and organic traffic.
Execute social media campaigns, contests, product launches,



and employer branding initiatives.
Monitor campaign performance using analytics tools and prepare regular performance reports with actionable insights.
Coordinate with designers, content writers, videographers, and internal stakeholders to ensure timely campaign execution.
Oversee brand consistency across all digital touchpoints and marketing communications.
Create compelling copy for social media posts, advertisements, blogs, email campaigns, and website content.
Stay updated with the latest digital marketing trends, social media algorithms, and competitor activities.
Collaborate with cross-functional teams including HR, Sales, Business Development, and Operations to support business objectives through marketing initiatives.
Identify recent prospects to enhance brand awareness, audience engagement, and online reputation.
Manage traditional marketing initiatives, event marketing, and networki

📌 Social Media Gurugram (India)
🏢 CoTrav
📍 India