Paid Media / Performance Marketing Specialist Job Description

Job Title

Paid Media / Performance Marketing Specialist

Job Type

Full time

Experience

3–6 years of relevant experience in paid media, performance marketing, or digital advertising

Job Summary

We are looking for a results-driven Paid Media / Performance Marketing Specialist to plan, execute, optimize, and scale paid advertising campaigns across search and social platforms. The ideal candidate will have solid hands-on experience with Google Ads, LinkedIn Ads, B2B lead generation, paid search, paid social, retargeting, conversion tracking, and landing page optimization, with a robust focus on CPL, lead quality, ROI, and revenue growth.

Key Responsibilities
Plan, launch, and manage Google Ads campaigns across Search, Display, and other relevant campaign types.
Plan and optimize LinkedIn Ads campaigns for B2B lead generation and targeted audience acquisition.
Develop and execute paid search and paid social strategies aligned with business and lead-generation goals.
Conduct keyword research,



audience research, competitor analysis, and campaign planning.
Create and manage campaigns across different stages of the marketing funnel, including awareness, consideration, lead generation, and remarketing.
Build and optimize retargeting/remarketing campaigns to re-engage website visitors and potential customers.
Monitor campaign performance, budgets, bids, audiences, keywords, ad creatives, and placements.
Continuously optimize campaigns to improve CPL, CPA, conversion rates, lead quality, and ROI/ROAS.
Set up and maintain accurate conversion tracking using tools such as Google Ads, GA4, Google Tag Manager, LinkedIn Insight Tag, and CRM integrations.
Analyze campaign and funnel data to identify performance trends, opportunities, and areas for improvement.
Work closely with sales and marketing teams to improve B2B lead quality and lead-to-chance conversion rates.
Collaborate with co

📌 Paid Media Chennai (India)
🏢 AnnexMed
📍 India