Business Development & Category Leadership
Define and execute the go-to-market strategy for the Home & Personal Care (HPC) category,
Drive category expansion through market development, portfolio rationalization, and targeted innovation.
Identify and unlock recent business opportunities, channels, and customer partnerships.
Own the category P&L; balancing growth, cost efficiency, and brand investment.
Route-to-Market & Sales Excellence
Lead and develop the sales organization to expand coverage in both General Trade (GT) and Contemporary Trade (MT).
Design and optimize RTM models suited for HPC products — including van sales, direct distribution, and digital ordering.
Strengthen distributor capability and alignment to category priorities.
Establish robust sales governance, forecasting accuracy, and performance visibility through digital tools and dashboards.
Brand & Marketing Development
Build the marketing roadmap for HPC brands — spanning detergents, soaps, and emerging categories.
Drive brand positioning, pricing, and communication strategies that resonate with consumers and trade.
Lead cross-functional innovation initiatives (NPDs, packaging, communication) with R&D;, Production,



and Supply Chain.
Champion digital marketing and e-commerce presence to build awareness and trial.
Trade Marketing & Channel Activation
Oversee trade marketing strategy — from price-pack architecture and visibility plans to promotional calendars.
Ensure consistent brand execution across channels with a focus on conversion and loyalty.
Track trade marketing ROI and continuously optimize spend allocation.
Cross-Functional Leadership & Collaboration
Partner with Production, Finance, and Transformation Office to ensure alignment between commercial plans and operational capacity.
Collaborate with Supply Chain for demand forecasting, inventory management, and service level improvement.
Influence across departments to accelerate decision-making and remove barriers to growth.
Team Leadership & Capability Building
Lead, coach, and inspire a young and ambitious sales & marketing team.
Instill a high-performance culture driven by accountability, speed, and collaboration.
Build commercial and digital capabilities within the team (CRM, BI tools, e-commerce).

📌 Sales & Marketing Head Personal Care Mundra
🏢 Sarthee Consultancy
📍 Mundra