Role & responsibilities
Marketing Material Management
Coordinate the design, production, and procurement of service marketing materials such as standees, posters, danglers, digital creatives, brochures, and branding assets.
Ensure marketing collateral aligns with brand guidelines and campaign objectives.
Maintain inventory and distribution records of all marketing materials.
Coordinate with creative agencies, printers, and vendors for timely production and delivery.
Campaign Implementation
Execute service marketing campaigns across Social platforms and Service Center's.
Ensure timely alignment of branding elements, promotional materials, and customer engagement activities.
Coordinate with suppliers, regional teams and service centers for smooth campaign rollout.
Conduct implementation audits to ensure branding standards are maintained.
Support the launch of seasonal campaigns, service promotions, and customer engagement initiatives.
Vendor & Stakeholder Coordination
Coordinate with production agencies, event vendors, and other stake holders
Track production schedules and launch timelines.
Resolve implementation issues to ensure campaigns go live as planned.
Monitoring & Effectiveness
Monitor campaign execution
Track campaign performance against predefined KPIs.
Collect feedback from relevant channels on campaign effectiveness.
Analyze customer participation and engagement in promotional activities.
Recommend improvements for future campaigns based on performance insights.
Documentation & Reporting
Prepare campaign calendars and execution plans.
Maintain records of campaign implementation across all locations.
Publish weekly and monthly reports covering:
Campaign implementation status
Online / Regional execution progress
Budget utilization
Campaign effectiveness
Action items and closure status
Preferred candidate profile
Positive project coordination and execution skills.
Basic understanding of marketing and branding principles.
Vendor and stakeholder management.
Proficiency in Microsoft Excel, PowerPoint and Word.
Ability to analyze campaign data and prepare reports.
Qualifications
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
Experience
2 - 4 years of experience in marketing execution, retail branding, trade marketing, or service marketing.
Experience coordinating with agencies, printers, and field teams is preferred.
📌 Service Marketing Specialist Third Party Payroll Gurugram
🏢 oppo
📍 Gurugram