Pricing, Promotions & Trade Scheme Management
Define scientific pricing models by segment and region, balancing competitiveness and profitability.
Understanding of various adhesive chemistry with epoxy & silicones in particular and define Price positioning.
Review Product pricing structure and engage to improve the Gross Margin & Profitability of products.
Develop and manage volume-based incentive structures, trade schemes, and seasonal promotions.
Category Leadership & Market Development
Define and execute the strategic marketing roadmap for a diverse B2B portfolio, with focused growth plans for categories like Epoxy, Silicones, Hot Melts and Industrial Coatings.
Expand product reach across segments like automotive, electrical & electronics, fabrication, packaging, HVAC, engineering, and infrastructure.
Develop industrial vertical-specific GTM strategies with clearly defined KPIs and success metrics.
Institutional Channel & Product Placement
Strengthen product placement through industrial distributors, B2B resellers, and OEM partners.




Build and support channel marketing programs, application-based campaigns, product trials, and plant-level demos.
Tailor product propositions and campaigns to influence procurement heads, maintenance engineers, and project decision-makers.
Current Product Development & Launch Enablement
Collaborate with Product and R&D; teams to identify innovation opportunities and application-specific enhancements.
Drive end-to-end go-to-market for recent launches including packaging, pricing, sample programs, launch collaterals, and field enablement tools.
Establish traction for newly launched segments (Hot Melt Adhesives, Industrial Paints & Coatings) through structured rollout plans and segment targeting.
Technical Marketing & BTL Execution
Lead the creation of technical sales enablers: brochures, application videos, safety datasheets, and usage guides.
Execute BTL campaigns, sector-focused expos, engineer meets, seminars, and fabrication wor

📌 Category Head Ahmedabad (India)
🏢 Astral Adhesives
📍 India