Role Overview

The Media Executive will be responsible for planning, executing, and optimizing integrated media campaigns across traditional and digital platforms. This role requires a robust understanding of media strategy, buying, and performance analytics, along with the ability to work closely with clients, creative teams, and media vendors.

Key Responsibilities

Media Planning & Strategy
Develop integrated media plans across TV, print, radio, OOH, and digital platforms
Translate client briefs into effective media strategies aligned with campaign objectives
Identify target audiences, media mix, and optimal channel allocation

Media Buying & Execution
Plan and execute media buys across traditional and digital channels
Negotiate with media vendors and publishers for cost-effective deals
Ensure timely release of ads and adherence to schedules

Digital Media Management
Manage campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), YouTube, and programmatic networks
Optimize campaigns based on KPIs (CTR, CPC, CPA, ROI)
Work with ad tech tools and analytics platforms (Google Analytics, DV360, etc.)

Campaign Monitoring & Reporting




Track performance across channels and provide actionable insights
Prepare post-campaign reports with learnings and recommendations
Monitor budgets and ensure effective utilization

Client & Stakeholder Management
Interface with clients for approvals, updates, and performance discussions
Coordinate with internal teams (creative, account management) for seamless execution
Maintain strong relationships with media partners

Key Skills & Competencies
Solid understanding of both traditional media (TV, print, radio, OOH) and digital media ecosystems
Proficiency in media planning tools and digital platforms (Google Ads, Meta Ads Manager, etc.)
Analytical mindset with ability to interpret campaign data
Negotiation and vendor management skills
Excellent communication and presentation abilities
Ability to multitask and manage multiple campaigns simultaneously

Qualifications
Bachelors degree in Marketing, Advertising, Mass Communication, or related field
Relevant certifications (Google Ads, Meta Blueprint, etc.) preferred

📌 Executive Traditional Media Chennai (India)
🏢 Fountainhead Integrated Communications
📍 India