What Drives Success

Role Overview

This role supports and elevates social media efforts for Lennox Residential by partnering closely with global marketing and business stakeholders. The Specialist will play a key role in translating strategic direction into high-quality execution, while contributing insights, recommendations, and creative thinking to strengthen overall social media impact.This position requires robust content leadership, a deep understanding of social platforms, and the ability to influence outcomes through data, storytelling, and collaboration.

Key Responsibilities

Strategic Partnership & Alignment
Partner closely with global and cross-functional teams to align on social media priorities, campaigns, and messaging
Contribute insights and recommendations to shape campaign direction and content approaches
Bring a solid point of view on platform best practices, audience behavior, and content trends

Content Strategy & Development
Lead content planning and calendar management across B2C and B2B platforms
Develop compelling,



platform-native content including captions, campaign messaging, and post concepts
Translate campaign briefs and product narratives into engaging social storytelling
Collaborate with creative teams to guide visual and video content execution

Campaign Execution & Optimization
Drive seamless execution of campaigns across channels, ensuring quality and timeliness
Coordinate with internal teams and external partners (including influencers) to deliver integrated campaigns
Continuously refine content and execution based on performance and feedback

Analytics & Insight Generation
Track and analyze performance across platforms, identifying trends and opportunities
Provide actionable insights to improve engagement, reach, and conversion metrics
Support reporting needs for stakeholders with transparent narratives and recommendations
Leverage testing and experimentation to inform content and campaign improvements

Bran

📌 Sr Specialist Chennai
🏢 Lennox International
📍 Chennai