Business Operations

Job description

Roles and Responsibilities
Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.
Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.
Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
Understand recent and relevant KPI metrics requirements for performance management and optimization purposes.
Work with creative and marketing teams to test strategies and innovation.
Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.

Qualifications




Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.
In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords.
Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.
Exceptional analytical skills to identify prospects within complex data and where these can be operationalized.
Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
Outstanding presentation skills.
Excellent written and verbal communication skills.
Solid project management skills.
Critical thinker and creative.
Bachelor’s degree in Marketing or relevant field.

Skills
Performance Marketing
Digital Marketing
SEM & SEO
Paid Search
Competitive Analysis
Marketing
Display Advertising
PPC
Marketing Automation
Reporting

📌 Performance Marketing Associate Noida
🏢 Rannkly
📍 Noida