Role Description

Job Title

Head Marketing

Function/Department

Product Management

Reporting To (L+1)

Sr. Vice President -Sales & Marketing

Reported By

Category Manager | Product Manager

Location

Mumbai

State & Zone

Maharashtra

Internal Stakeholders

• Sales, Sales Operations, Market Development, Marcom, Technical Services

External Stakeholders

• Distributors, Channel Partners

Role Purpose

• The role purpose of a Head of Marketing is to lead, strategize, and oversee all marketing efforts within Astral (MNT & NB Business).

• This senior-level role is pivotal in shaping the company's brand image, market presence, and customer engagement. The Head of Marketing is responsible for developing and executing effective marketing strategies that align with the company's goals and objectives

Key Responsibilities

Strategy Development

1. It involves the process of formulating a comprehensive and well-defined plan to achieve the organization's marketing goals and objectives.

2. Conduct a thorough analysis of the market landscape, including industry trends, competitor activities, consumer behaviors and emerging opportunities.

3. Identify and segment the target audience based on demographics, psychographics, behavior and other relevant factors. Understanding the audience's needs, preferences and pain points is crucial for crafting effective marketing strategies.

4. Positioning and Differentiation.

5. Develop the marketing mix, also known as the "4Ps" - Product, Price, Place and Promotion. Define the products or services being offered, set appropriate pricing strategies, choose distribution channels and plan promotional activities.

6. Clearly communicate the developed marketing strategy to the leadership team, relevant stakeholders and the marketing team.

Team Management

7. Lead, mentor and manage a team of marketing professionals, including managers, specialists and coordinators.

8. Delegate tasks and responsibilities to team members, ensuring each member's strengths are utilized effectively.

9. Foster a collaborative and creative work environment that encourages innovation and professional growth.

Brand Management

10. Developing a clear and comprehensive brand strategy that outlines the brand's purpose, values, positioning and differentiation from competitors. This strategy serves as a guiding framework for all brand-related activities.

11. Creating positive and consistent experiences for customers at every touchpoint with the brand

12. Conducting market research to understand consumer perceptions, preferences and trends. This information helps shape the brand's strategies and ensures they stay relevant.

13. Using data and metrics to measure the effectiveness of brand management efforts. Tracking key performance indicators (KPIs) like brand awareness,



customer sentiment and market share can help assess the success of strategies.

14. Continuously assessing and refining brand strategies based on market feedback, trends and evolving consumer need

Marketing Campaigns and Digital Marketing

15. Plan, execute and oversee marketing campaigns across various channels such as digital advertising, social media, email marketing, content marketing and traditional media.

16. Analyze campaign performance metrics to assess effectiveness and make data-driven improvements.

17. Ensure campaigns are aligned with the target audience and convey the intended message.

18. Stay updated on digital marketing trends and emerging technologies to leverage new opportunities.

Marketing Research and Analytics.

19. Conduct market research to identify consumer trends, preferences and insights.

20. Use market research findings to inform product development, positioning and marketing strategies.

21. Utilize data analytics tools to track and measure the effectiveness of marketing efforts.

22. Analyze key performance indicators (KPIs) such as ROI, conversion rates, website traffic and customer engagement.

23. Use data insights to make informed decisions and optimize marketing strategies.

Budget and Relationship Management.

24. Develop and manage the marketing budget, allocating resources to different campaigns and initiatives.

25. Monitor spending to ensure efficient resource allocation and adherence to budgetary constraints.

26. Develop and manage the marketing budget, allocating resources to different campaigns and initiatives.

27. Monitor spending to ensure efficient resource allocation and adherence to budgetary constraints.

Reporting and Communication

28. Prepare regular reports on marketing performance and present them to senior management and stakeholders.

29. Communicate marketing strategies, goals, and progress across the organization.

Job Specifications

Qualification

• A Master’s degree in marketing, business administration, communications, or a related field is typically a minimum requirement.

Experience

• Significant experience in marketing is essential ranging from 15 to 20 Years. This experience should include progressively responsible roles in marketing, branding, and strategy development.

Preferred Industries

• Building Materials

• FMCG

• Paints

Competency

• Strong leadership and management skills are vital for overseeing marketing teams, setting strategic direction, and driving the execution of marketing initiatives.





• Ability to inspire and motivate the team, provide mentorship, and foster a collaborative and innovative setting.

• Ability to analyze market trends, customer insights, and competitive landscape to formulate effective marketing plans.

• Proficiency in brand management and creating consistent, impactful messaging across various channels.

• Strong written and verbal communication skills to convey ideas, strategies, and concepts clearly to internal teams, stakeholders, and external partners.

• Deep understanding of the industry in which the company operates, including market dynamics, customer behaviors and competitive landscape.

• Willingness to adapt to changing market conditions and evolving consumer preferences.

• Capacity to develop innovative and creative marketing approaches to stand out in a competitive landscape.

. Skillset Required: Marketing Leadership, Strategic Planning, Marketing Strategy Development, Marketing Strategy Execution, Market Analysis, Industry Trend Analysis, Competitor Analysis, Consumer Behavior Analysis, Opportunity Identification, Target Audience Segmentation, Demographic Segmentation, Psychographic Segmentation, Behavioral Segmentation, Customer Needs Analysis, Customer Insights, Brand Positioning, Differentiation Strategy, Marketing Mix Management, Product Strategy, Pricing Strategy, Distribution Channel Management, Promotional Strategy, Team Leadership, Team Management, Mentoring, Delegation, Collaboration, Brand Strategy Development, Brand Management, Brand Image Management, Customer Experience Management, Market Research, Data Analysis, KPI Tracking, Brand Awareness Measurement, Sentiment Analysis, Market Share Analysis, Performance Measurement, Continuous Improvement, Campaign Management, Campaign Planning, Campaign Execution, Digital Advertising, Social Media Marketing, Email Marketing, Content Marketing, Traditional Media Marketing, Campaign Performance Analysis, Data-Driven Decision Making, Audience Targeting, Messaging Strategy, Digital Marketing, Marketing Analytics, Consumer Trend Analysis, Product Development, Product Positioning, Data Analytics, ROI Analysis, Conversion Rate Analysis, Website Traffic Analysis, Customer Engagement Analysis, Marketing Optimization, Budget Management, Resource Allocation, Financial Monitoring, Reporting, Presentations, Communication, Stakeholder Management, Management, Strategic Direction, Inspirational Leadership, Motivation, Innovation, Creativity, Adaptability, Written Communication, Verbal Communication, Industry Knowledge, Market Dynamics Analysis, Competitive Analysis, Marketing Planning, Cross-Channel Messaging, Marketing Communications, Channel Partner Management, Distributor Management, Product Management, Market Development, Cross-Functional Collaboration, Marketing Innovation

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