Gurgaon Full time Senior

About this role

We are looking for a seasoned, dynamic Influencer Marketing Lead to head Lenskart's influencer

marketing charter nationally. In this role, you will define and own influencer, content creator and

celebrity marketing strategy end-to-end — setting the vision, building the playbook, and leading

a distributed team of regional influencer marketing managers across North, South, East and

West India. You'll be the single point of accountability for how Lenskart shows up through

creators and talent across every language market in the country, ensuring regional depth (Hindi,

Tamil, Telugu, Kannada, Bengali, Marathi, Gujarati, Malayalam, Punjabi and more) rolls up into

one coherent, scalable, national strategy.

You've built and led influencer or creator marketing functions before — whether at a large

D2C/e-commerce brand, a top-tier influencer or talent management agency, or an MCN — and

you know how to pair sharp campaign instincts with the discipline of running a team, a budget

and a set of vendor relationships at national scale. You have a strong business acumen and are

concerned with data and results, not just feelings.

Key Responsibilities

- Own the national influencer, content creator and celebrity marketing strategy for

Lenskart, aligned to brand and business objectives across the full house of brands (John

Jacobs, Vincent Chase, Lenskart Air, Aqualens, BLU)

- Build, lead and mentor a team of regional influencer marketing managers across India

(North, South, East, West), setting clear goals, reviewing campaign quality, and holding a

consistent bar while leaving room for regional and language-led nuance

- Design the overarching creator and celebrity partnership framework for the country —

tiering (mega/macro/micro/nano), rate cards, negotiation guardrails, contracting

templates, and fraud/quality checks such as fake followers or inflated engagement

- Build and own relationships with India's leading talent management and celebrity

management agencies, influencer marketing agencies and MCNs, negotiating retainers





and preferred-partner arrangements at a national level

- Lead celebrity and top-tier talent partnerships for marquee brand moments, campaigns

and product launches, working closely with brand, creative and category teams

- Set up and govern always-on creator programs (ambassador cohorts, always-on

seeding, UGC pipelines) alongside campaign-based bursts tied to launches, sales events

and regional festivals across the calendar

- Apply Artificial Intelligence in your workflow to improve efficiency and outcome of results.
- Define and track the measurement framework for influencer marketing — engagement

quality, reach, conversion/attribution and ROI — and report performance and learnings to

senior leadership

- Own the national influencer marketing budget, allocating spend across regions and

campaigns and ensuring efficient utilization

- Act as the senior point of escalation for stakeholder management across marketing,

category, e-commerce, PR/communications, legal and finance teams

- Build scalable systems, SOPs and tools (creator CRM, campaign trackers, vetting

checklists) so the function runs consistently as it scales across regions and markets

- Stay ahead of the creator economy — platform shifts, format trends, emerging creators,

competitor activity and disclosure/compliance — and translate that into

Lenskart's playbook

- Manage crisis or reputation situations involving creators or celebrity partners, in

coordination with PR and legal

What We're Looking For

- 8–12 years of experience in influencer marketing, creator/talent management or celebrity

marketing, including at least 3–4 years in a leadership or people-management capacity

- Proven experience building or scaling a pan-India,



multi-regional, multi-lingual influencer

marketing function — either in-house at a large consumer brand, D2C or e-commerce

company, or at a leading influencer/talent management agency or MCN

- Track record of managing distributed teams across geographies, setting direction

centrally while empowering regional specialists to move fast locally

- Deep, current network across India's creator and celebrity ecosystem — relationships

with major talent management agencies, influencer marketing agencies, MCNs and

celebrity managers

- Strong commercial acumen: experience owning a marketing budget, negotiating

agency/creator/celebrity deals, and reporting ROI to senior stakeholders

- Sound grasp of the creator economy — how creators and celebrities price themselves,

what separates genuine engagement from vanity metrics, and how regional content

strategy differs from pan-India content

- Excellent stakeholder management and executive communication skills; comfortable

presenting strategy and results to CXO-level leadership

- Experience setting up processes, SOPs and vetting frameworks (fraud/fake-follower

detection, contracting, compliance) to run an influencer function at scale

- Bachelor's degree required; MBA or equivalent preferred

Nice to Have

- Experience in fashion, beauty, lifestyle, consumer electronics or other

high-influencer-intensity D2C categories

- Prior experience managing celebrity brand ambassador relationships alongside

creator/influencer marketing

- Familiarity with influencer marketing and analytics tools (Qoruz, Kofluence, Modash,

Influencer.in, etc.)

Details

Job Type

Full-Time

Experience

Senior

Category

Marketing

Deadline

At Lenskart, we’re on a mission to revolutionize how India sees. From cutting-edge eyewear design to seamless omnichannel experiences, we combine technology, fashion, and customer obsession to deliver clarity to millions. Join us and be part of one of India’s fastest-growing consumer brands redefining vision care.

Posted 4 days ago

📌 Influencer Marketing Lead (India)
🏢 Lenskart Solutions
📍 India