- Run and optimize PPC campaigns targeting the US market.
- Generate quality inbound calls for flight bookings, cancellations, car rentals, cruises, etc.
- Manage Google Ads, Microsoft Ads/Bing, and Meta Ads.
- Optimize campaigns for calls, CPL, CPA, conversion rate, and ROAS.
- Monitor budgets, keywords, ad copies, and campaign performance.
- Track call conversions and work closely with the Sales/Operations team to improve revenue.
- Prepare regular performance reports and scale profitable campaigns.
Requirements
- 2–4 years of PPC/Performance Marketing experience.
- Proven experience in call generation campaigns.
- US market experience preferred.
- Robust knowledge of Google Ads, keyword research, bidding, tracking, and optimization.
- Travel/BPO/Lead Generation experience is an advantage.
Pay: ₹50,000.00 - ₹100,000.00 per month
Work Location: In person
📌 Digital Marketing Specialist(US Travel Preferred) (India)
🏢 Assistara Global Services
📍 India
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