TPL INDUSTRIAL PRIVATE LIMITEDJob Profile – Sales Engineer – Industrial LubricantsPosition

Sales Engineer – Industrial Lubricants

Location

Hyderabad, Telangana

Department

Sales & Business Development

Reporting To

Sales Manager / Regional Sales Manager

Experience

2–5 years of relevant experience in Lubricant / Industrial Lubricant Sales

Candidates with direct experience in the lubricant industry will be given preference.

1. Job Purpose

To develop and grow the industrial lubricant business of TPL Industrial Private Limited in the assigned territory by identifying new customers, developing existing accounts, conducting product trials, converting competitor products and achieving assigned sales and collection targets.

The Sales Engineer will be responsible for technical selling, customer development, business generation and market expansion in Hyderabad and surrounding industrial areas.

2. Key ResponsibilitiesA. Sales & Business Development

- Achieve monthly, quarterly and annual sales targets.
- Identify and develop new industrial customers.
- Generate leads through market visits, references, networking and cold calling.
- Develop new business opportunities and convert competitor products.
- Increase lubricant consumption from existing customers.
- Develop long-term relationships with purchase, maintenance, production and management teams.
- Prepare and maintain a strong sales pipeline.

B. Industrial Customer Development

Regularly visit industrial customers and understand:

- Machinery and equipment installed
- Existing lubricant brands and grades
- Monthly lubricant consumption
- Application requirements
- Lubricant change intervals
- Customer technical problems
- Pricing and commercial requirements
- Competitor presence

Develop customer-wise lubricant application and consumption mapping.

C. Technical Sales & Application Support

The candidate should have good knowledge of industrial lubricants, including:

- Hydraulic Oils
- Gear Oils
- Compressor Oils
- Circulating Oils
- Turbine Oils
- Spindle Oils
- Slideway Oils
- Cutting Oils
- Metalworking Fluids
- Greases
- Specialty Lubricants
- Synthetic Lubricants

Responsibilities:

- Understand customer lubrication requirements.
- Recommend appropriate products based on application and operating conditions.
- Conduct technical presentations and product demonstrations.
- Coordinate lubricant trials at customer locations.
- Monitor trial performance and prepare trial reports.
- Coordinate with the technical team for application-related issues.
- Identify opportunities for lubricant optimization and cost reduction.

Technical lubricant sales roles typically combine application understanding, product recommendation, trials, quotations and customer account development.

3. Product Trial & Conversion

The Sales Engineer will be responsible for the complete trial process:

Customer Identification → Application Study → Product Recommendation → Trial → Performance Monitoring → Customer Approval → Commercial Conversion → Repeat Order

Responsibilities include:

- Identify competitor products for conversion.
- Obtain customer application details.
- Propose suitable TPL products.
- Coordinate samples/trial quantities.
- Monitor trial performance.
- Collect customer feedback.
- Prepare trial reports.
- Follow up for approval.
- Convert successful trials into regular business.

4. Competitor Mapping

- Identify competitor brands being used by customers.
- Collect information regarding competitor products, grades, pricing and consumption.
- Identify conversion opportunities.
- Maintain competitor product comparison.
- Report market intelligence to management.




- Develop strategies to win competitor accounts.

5. Hyderabad & Telangana Market Development

The candidate will be expected to develop business across industrial clusters in and around Hyderabad, including:

- Patancheru
- Pashamylaram
- Bollaram
- Jeedimetla
- Nacharam
- Mallapur
- Cherlapalli
- Uppal
- Sangareddy
- Medak
- Secunderabad
- Other industrial areas in Telangana

Key target industries include:

- Pharma & API Manufacturing
- Automobile & Auto Components
- Engineering Industries
- Machine Shops
- Steel & Metal Industries
- Foundries
- Food & Beverage
- Packaging
- Plastics
- Cement
- Power
- General Manufacturing
- Aerospace & Defence
- Electronics & Precision Engineering

Hyderabad's industrial market includes significant pharma, automotive/component, aerospace, food and general manufacturing activity, creating opportunities for hydraulic oils, gear oils, metalworking fluids, greases and specialty lubricants.

6. Distributor & Channel Development

- Develop and support distributors in the assigned territory.
- Conduct joint customer visits with distributors.
- Generate new industrial customers through channel partners.
- Train distributor sales personnel on products and applications.
- Monitor distributor stock and sales.
- Support distributors in achieving monthly targets.
- Develop new channel partners wherever required.
- Ensure healthy channel relationships.

7. Key Account Management

Develop and maintain relationships with:

- Plant Heads
- Maintenance Heads
- Purchase Managers
- Production Managers
- Maintenance Engineers
- Stores Managers
- OEMs
- Contractors
- Distributors

Develop key accounts by increasing:

Number of Applications → Product Range → Monthly Consumption → Customer Share

8. Customer Complaint & Technical Support

- Attend customer complaints related to lubricant performance.
- Visit customer sites whenever required.
- Collect operating and application information.
- Coordinate with the technical team for investigation.
- Support root-cause analysis.
- Ensure timely resolution of complaints.
- Maintain customer satisfaction and retention.

9. Sales & Commercial Responsibilities

- Prepare quotations and commercial proposals.
- Negotiate pricing within approved company guidelines.
- Follow up enquiries and quotations.
- Convert enquiries into orders.
- Coordinate with internal teams for order execution.
- Follow up for timely payment collection.
- Monitor customer outstanding.
- Ensure adherence to company credit policies.

10. Market Intelligence

Regularly report:

- Competitor brands
- Competitor pricing
- New product launches
- Customer requirements
- Market opportunities
- New industrial projects
- Industry developments
- Customer consumption trends
- Competitor conversion opportunities

Provide management with actionable market feedback.

11. Reporting & MIS

Maintain and submit:

- Daily customer visit report
- Weekly sales report
- Monthly sales achievement
- New customer development report
- Sales pipeline
- Product trial report
- Trial conversion report
- Competitor activity report
- Collection report
- Outstanding report
- Customer complaint report

12. QualificationPreferred Qualifications

- Diploma / B.E. / B.Tech – Mechanical Engineering
- Chemical Engineering
- Automobile Engineering
- Production Engineering
- Industrial Engineering





MBA / PGDM in Sales & Marketing will be an added advantage.

13. ExperienceMandatory / Preferred

2–5 years of experience in Lubricant Sales / Industrial Lubricant Sales.

Preference will be given to candidates having experience in:

- Industrial lubricant sales
- B2B technical sales
- Lubricant product conversion
- Customer trials
- Hydraulic oils
- Gear oils
- Compressor oils
- Metalworking fluids
- Industrial greases
- Specialty lubricants
- Distributor management

Direct experience in the lubricant industry is strongly preferred.

14. Required SkillsTechnical Skills

- Good knowledge of industrial lubricants.
- Understanding of lubrication applications.
- Basic knowledge of hydraulic systems, gears, bearings, compressors and metalworking applications.
- Ability to understand machinery and operating conditions.
- Ability to recommend appropriate lubricant products.
- Ability to conduct and monitor product trials.

Sales Skills

- Lead generation
- Recent customer acquisition
- Territory development
- Customer conversion
- Technical selling
- Negotiation
- Key account management
- Distributor management
- Collection follow-up

Soft Skills

- Excellent communication
- Good presentation skills
- Strong interpersonal skills
- Customer relationship management
- Strong negotiation skills
- Good follow-up ability
- Result-oriented approach
- Self-motivated
- Problem-solving mindset

15. Key Performance Indicators – KPIsKPIMeasurementSales VolumeMonthly / Annual target achievementNew CustomersNumber of new industrial customersNew BusinessVolume generated from new customersProduct TrialsQualified trials initiatedTrial ConversionTrials converted into regular businessCustomer RetentionRepeat businessCollectionsTimely payment collectionCustomer VisitsEffective territory coverageSales PipelineValue/volume of qualified opportunitiesCompetitor ConversionCompetitor accounts convertedDistributor DevelopmentSales generated through channelProduct Range ExpansionAdditional products introduced to customersComplaint ClosureTimely resolution of customer complaints16. Candidate Profile

The ideal candidate should be a result-oriented Sales Engineer with 2–5 years of lubricant industry experience, preferably in industrial lubricants.

The candidate should be capable of independently handling the complete sales cycle:

Lead Generation

↓

Customer Visit

↓

Application Study

↓

Product Recommendation

↓

Product Trial

↓

Performance Evaluation

↓

Customer Approval

↓

Order Conversion

↓

Collection

↓

Customer Retention17. Additional Requirements

- Willingness to travel extensively within Hyderabad and Telangana.
- Two-wheeler and valid driving licence preferred.
- Comfortable visiting factories and industrial locations.
- Good knowledge of MS Excel, Word and PowerPoint.
- CRM knowledge will be an advantage.
- Good command of English and Telugu preferred.
- Hindi knowledge will be an added advantage.
- Ability to work independently and achieve targets.

18. Employment Details

Company: TPL Industrial Private Limited
Position: Sales Engineer – Industrial Lubricants
Location: Hyderabad, Telangana
Department: Sales & Business Development
Employment: Full Time – On Site
Experience: 2–5 Years
Industry Preference: Lubricant / Industrial Lubricant Industry
Travel: Extensive field travel required

Preferred Candidate

Candidates currently working or previously working with lubricant manufacturers, lubricant distributors, industrial lubricant companies, oil companies or specialty lubricant companies will be given preference.

Pay: ₹20,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Sales Engineer (India)
🏢 TPL Industrial Private
📍 India