Social Media Manager – Ekostay Hospitality

Location: Worli, Mumbai
Work Mode: Work From Office
Employment Type: Full-Time
Experience: 5+ Years in Social Media | 2+ Years in a Managerial Role

About the Role

Ekostay Hospitality is looking for a creative, strategic, and results-driven Social Media Manager to lead our social media function. The ideal candidate should have strong experience in social media strategy, content planning, team management, brand collaborations, paid campaigns, and performance analytics.

You will be responsible for strengthening Ekostay's digital presence, driving engagement, building brand visibility, and ensuring consistent communication across all social media platforms.

Key Responsibilities

Social Media Strategy & Execution

- Develop and execute comprehensive social media strategies aligned with Ekostay's brand objectives.
- Plan monthly content strategies based on key campaigns, seasonal trends, travel trends, and business priorities.
- Own and oversee monthly content calendars, ensuring timely and consistent execution across platforms.
- Monitor industry trends, competitor activity, and emerging social media formats to identify growth opportunities.

Team Management

- Lead, supervise, and mentor Social Media Managers, Executives, and other team members.
- Delegate responsibilities, monitor performance, and ensure timely execution of campaigns and daily activities.
- Establish clear processes and maintain accountability within the social media team.

Content & Creative Direction

- Work closely with the creative team to develop engaging reels, posts, stories, campaigns, and other digital content.
- Ensure all content reflects Ekostay's brand identity, tone, aesthetic, and communication standards.




- Provide creative direction and feedback to improve content quality and performance.
- Oversee the development and execution of monthly content calendars.

Brand Partnerships & Collaborations

- Identify and manage brand collaborations, influencer partnerships, and strategic tie-ups.
- Coordinate with internal teams, influencers, creators, and external agencies for smooth campaign execution.
- Evaluate collaboration opportunities based on brand relevance, audience quality, engagement, and expected ROI.

Paid Campaigns & Performance

- Oversee and optimise paid campaigns across Meta and Google Ads.
- Monitor campaign performance, budgets, engagement, conversions, and ROI.
- Identify opportunities to improve campaign performance and cost efficiency.
- Prepare regular social media performance reports with actionable insights for management.

Social Media Optimisation (SMO)

- Implement best practices to improve organic reach, engagement, visibility, and audience growth.
- Continuously analyse platform performance and optimise content accordingly.
- Track changes in algorithms, platform trends, and audience behaviour.

Analytics & Reporting

- Track key metrics including reach, impressions, engagement, follower growth, leads, conversions, and ROI.
- Analyse performance across platforms and use insights to improve future content and campaigns.
- Present regular reports and recommendations to the management team.

On-Ground & Miscellaneous





- Travel for property shoots, content shoots, events, campaigns, and other brand activities as required.
- Work closely with the Marketing, Operations, ORM, and other teams to ensure consistent brand communication.
- Take ownership of additional projects and KRAs assigned by management.

Requirements

- Bachelor's degree in Marketing, Communications, Digital Marketing, or a related field.
- Minimum 5 years of experience in Social Media, with at least 2 years in a managerial/leadership role.
- Strong knowledge of Social Media Marketing, Digital Marketing, and SMO.
- Proven experience in developing content strategies and content calendars.
- Strong understanding of Meta and Google Ads and campaign performance.
- Excellent analytical and reporting skills.
- Strong creative thinking with an understanding of hospitality, travel, and lifestyle content.
- Proven experience in team management and mentoring.
- Excellent communication, organisational, and time-management skills.
- Ability to manage multiple campaigns and deadlines in a fast-paced environment.
- Willingness to travel for shoots and brand activities when required.

What We're Looking For

Someone who can think strategically, lead a team, create strong digital campaigns, and take complete ownership of Ekostay's social media presence while continuously finding recent ways to increase brand awareness, engagement, and business growth.

Job Type: Full-time

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

- Provident Fund

Education:

- Bachelor's (Preferred)

Experience:

- total work: 1 year (Preferred)
- Social media marketing: 1 year (Required)

License/Certification:

- Digital marketing (Preferred)

Work Location: In person

📌 Digital Marketing Head (India)
🏢 EKOSTAY
📍 India