Key Responsibilities

- Develop and implement an integrated social media and digital marketing strategy
- Manage social media channels, including LinkedIn, Instagram, Facebook, X, YouTube, TikTok, and other relevant platforms.
- Plan and maintain a structured content calendar covering news, updates, alerts, market insights, product features, customer success stories, and promotional campaigns.
- Create engaging written and visual content, including posts, articles, videos, reels, infographics, presentations, and email campaigns.
- Write clear, persuasive, and industry-relevant copy for social media, websites, landing pages, advertisements, and marketing materials.
- Coordinate the design, production, editing, approval, and timely publishing of content.
- Develop and execute SEO strategies, including keyword research, on-page optimization, technical SEO coordination, link building, and content optimization.
- Improve GEO to increase visibility in AI-powered search engines and answer platforms.
- Plan, manage, and optimize SEM and paid advertising campaigns across Google Ads, LinkedIn Ads, Meta Ads, and other suitable platforms.
- Build targeted campaigns , Monitor social media activity, respond to comments and messages, and actively engage with relevant industry communities.
- Track website traffic, rankings, conversions, engagement, leads, campaign costs, and return on investment.
- Use performance data to test content, audiences, advertisements, landing pages, and calls to action.
- Prepare regular performance reports with clear findings and recommendations.
- Monitor competitors, construction-market developments, digital trends, and emerging content opportunities.
- Work closely with sales, research, product, and management teams to support lead generation and business growth.
- Maintain a consistent brand identity, tone of voice,



and quality standard across all digital channels.

Requirements

- Bachelor’s degree in marketing, Digital Marketing, Communications, Media, Business, or a related field.
- At least 3 years of relevant experience in social media management, digital marketing, or content marketing.
- Demonstrated experience with SEO, SEM, paid social advertising, content strategy, and lead generation.
- Understanding of GEO, AI-powered search, and the evolving digital discovery landscape.
- Strong content-writing, editing, storytelling, and proofreading skills in English.
- Experience producing or directing visual content, short-form videos, reels, graphics, and presentations.
- Working knowledge of tools such as Google Analytics, Google Search Console, Google Ads, Meta Business Suite, LinkedIn Campaign Manager, and keyword-research platforms.
- Familiarity with Canva, Adobe Creative Suite, CapCut, or comparable content-production tools.
- Experience using content-management, social-media scheduling, email-marketing, and reporting platforms.
- Ability to translate technical, commercial, and industry information into accessible and engaging content.
- Strong analytical skills and the ability to make decisions based on campaign and audience data.
- Excellent organizational and project-management skills, with the ability to manage multiple campaigns and deadlines.
- Proactive, creative, commercially aware, and comfortable working in a quick-paced environment.
- Experience in construction, SaaS, B2B, market intelligence, or professional services is highly desirable.
- A portfolio of successful social media campaigns, written content, creative work, and measurable digital-marketing results must be submitted with the application.
- Open to working from our Kozhencherry or Perunad Office

Pay: ₹35,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Social Media & Digital Marketing Manager (Kerala)
🏢 Systemwares Technology
📍 Kerala