- Drive advertisement revenue from retail and local advertisers through effective customer acquisition, retention, and cross‑selling strategies
- Identify and develop new business opportunities by onboarding retail brands, MSMEs, and regional advertisers to maximize revenue
- Generate incremental revenue by selling premium ad inventory, high-impact formats, sponsorships, and special retail-led properties
- Expand and strengthen the active base of retail advertisers on ZEE channels and platforms ahead of competition
- Design customized sales pitches and media solutions aligned with each retailer’s business objectives, budgets, and target markets
- Provide consultative, solution-based selling by recommending the right channels, ad placements, and campaign formats




- Conduct pricing discussions and negotiations with clients and agencies to ensure deal closure and optimal revenue realization
- Track market trends, local retail insights, seasonality, and competitor activity to support selling strategies and business growth
- Build and maintain robust relationships with retail clients, brand owners, and agency stakeholders to ensure repeat business
- Collaborate with internal teams (Programming, Ad Operations, Finance, Marketing) to ensure smooth execution and timely closure of campaigns

📌 Senior Manager - Retail Sales (India)
🏢 Zee Entertainment Enterprises
📍 India