Job Summary

The Sales Executive will be responsible for driving revenue growth in the Delhi NCR territory by identifying current business opportunities, managing key accounts (distributors, wholesalers, retail chains, and institutional/bulk buyers), and building long-term customer relationships. The ideal candidate has hands-on experience selling rice, food grains, FMCG, or agri-commodities and a solid understanding of regional trade channels.

Key Responsibilities

- Identify, prospect, and onboard new customers — distributors, wholesalers, modern trade, HoReCa, and institutional buyers — across Delhi NCR.
- Manage and grow relationships with existing dealers and distributors to maximize repeat business and volume off-take.
- Achieve monthly, quarterly, and annual sales targets for volume and revenue as set by management.
- Conduct regular market visits, competitor analysis, and pricing checks to identify opportunities and threats.
- Coordinate with the logistics and supply chain teams to ensure timely order fulfillment and delivery.
- Negotiate pricing, credit terms, and contracts within company guidelines, ensuring healthy margins.
- Monitor outstanding payments and coordinate with the accounts team for timely collections.
- Maintain accurate records of sales calls, customer visits, orders, and pipeline in CRM/reporting formats.
- Represent SAIFCO at trade fairs, exhibitions, and industry events to build brand visibility and generate leads.
- Gather and report customer feedback, market intelligence,



and demand trends to support planning and strategy.

Requirements & Qualifications

- Bachelor's degree in Business Administration, Marketing, Agriculture, or a related field; MBA preferred but not mandatory.
- 2–5 years of proven sales experience, preferably in rice, food grains, FMCG, agri-commodities, or related trading businesses.
- Established network of contacts among distributors, wholesalers, and retail/institutional buyers in Delhi NCR is a strong advantage.
- Strong negotiation, communication, and interpersonal skills.
- Self-motivated with the ability to work independently and manage a sales territory with minimal supervision.
- Willingness to travel extensively within Delhi NCR and occasionally to nearby regions.
- Proficiency in MS Office/Excel; familiarity with CRM tools is a plus.
- A valid driving license and own two-wheeler/vehicle preferred for regular field travel.
- Fluency in Hindi and English; knowledge of the local trade language/dialect is an advantage.

Key Skills

- Sales & Business Development
- B2B / Channel Sales Management
- Negotiation & Key Account Management
- Market & Competitor Analysis
- Relationship Building

What We Offer

- The opportunity to grow with an established and expanding agri-trading business.
- A supportive team environment with clear performance-based growth paths.
- Exposure to a wide network of trade partners across the rice and agri-commodity ecosystem.

Pay: ₹10,819.41 - ₹31,192.71 per month

Work Location: In person

📌 Field Sales Representative (Delhi)
🏢 Amasia Multigrain
📍 Delhi