Comfort Factory is a growing fashion brand focused on comfortable, stylish, and affordable everyday wear. With a strong presence across Kerala, Tamilnadu and an online channel, the brand is building a customer-focused fashion business with an emphasis on quality, comfort, and value.
LOCATION:
- Kerala, Kozhikode.
Key Responsibilities
- Manage performance marketing activities across digital platforms with a focus on customer acquisition and sales growth.
- Plan and execute digital marketing campaigns to improve website traffic, conversions, and revenue.
- Handle customer acquisition activities and monitor campaign performance.
- Coordinate influencer marketing campaigns and creator collaborations.
- Manage WhatsApp marketing campaigns and customer engagement activities.
- Monitor digital marketing trends and identify opportunities to improve brand visibility and sales.
- Track campaign performance and prepare basic reports on key marketing metrics.
- Support other digital marketing initiatives based on business requirements.
Required Skills & Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Valuable understanding of digital marketing and performance marketing concepts.
- Basic knowledge of e-commerce and customer acquisition.
- Familiarity with social media and digital advertising platforms.
- Good analytical and communication skills.
- Ability to understand campaign performance and make data-driven improvements.
- Freshers can apply; prior experience in digital marketing will be an advantage.
Job Types: Full-time, Permanent
Pay: ₹12,000.00 - ₹18,000.00 per month
Work Location: In person
📌 Digital Marketing Specialist (India)
🏢 Blue Tyga
📍 India
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