Key Responsibilities:

Digital Campaign Management

* Plan and manage paid advertising campaigns across Google Ads, LinkedIn Ads, and other relevant digital platforms.

* Conduct keyword research, audience research, campaign structuring, and budget planning.

* Monitor campaign performance and make data-based adjustments to improve efficiency.

* Manage campaign budgets and ensure appropriate allocation across campaigns.

Lead Generation

* Develop digital campaigns aimed at generating relevant business enquiries.

* Coordinate with the sales and business development teams to understand lead requirements.

* Monitor incoming leads and identify opportunities to improve lead relevance and conversion.

* Assist in developing landing pages, enquiry forms, and campaign-specific content.

Analytics & Tracking

* Set up and monitor conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM).

* Track important campaign metrics such as impressions, clicks, conversions, cost per lead, conversion rate, and lead quality.

* Maintain regular campaign performance reports using Excel or Google Sheets.

* Coordinate CRM and marketing platform integrations where required.

Campaign Optimization

* Conduct A/B testing of advertisements, landing pages, messaging, and audience segments.

* Identify underperforming campaigns and implement corrective measures.

* Analyse campaign data to identify trends and opportunities for improvement.

* Work with the content and design teams to improve advertising creatives and messaging.

Reporting

* Prepare weekly and monthly digital marketing performance reports.

* Present campaign insights and recommendations to the management team.





* Maintain accurate records of campaign expenditure, leads, conversions, and performance.

Required Qualifications & Skills:

* Bachelor's degree in Marketing, Business Administration, Communications, or a related field preferred.

* **2–5 years of relevant experience** in performance marketing, digital marketing, or B2B lead generation.

* Hands-on experience with **Google Ads** and **LinkedIn Campaign Manager**.

* Working knowledge of Meta Business Suite is preferred.

* Experience with **Google Analytics 4 (GA4)** and **Google Tag Manager (GTM)**.

* Valuable understanding of conversion tracking and digital marketing analytics.

* Proficiency in Excel or Google Sheets for campaign reporting and analysis.

* Good written and verbal communication skills.

* Ability to analyse campaign data and make practical, data-driven decisions.

Preferred Experience

Experience in any of the following sectors will be an advantage:

* Engineering and infrastructure

* Solar EPC

* Fire protection and safety systems

* Industrial projects

* Water and wastewater treatment

* B2B products and services

Key Performance Indicators:

Performance will be evaluated based on relevant business and marketing objectives, including:

* Quality and consistency of qualified business leads generated.

* Campaign efficiency and cost management.

* Conversion rates across digital campaigns.

* Contribution of marketing-generated leads to the sales pipeline.

* Accuracy and timeliness of marketing reports.

* Continuous improvement in campaign performance.

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

- Paid time off
- Provident Fund

Work Location: In person

📌 Performance Marketing Specialist (Howrah)
🏢 Bharat Engineering And Services Private
📍 Howrah