Job Summary

We are looking for a creative, proactive, and results-oriented Marketing Officer to support and execute marketing strategies that increase brand awareness, generate leads, engage customers, and contribute to business growth. The role will involve campaign planning, digital marketing, content creation, market research, social media management, events, and performance reporting.

Key Responsibilities

- Develop and execute marketing plans and promotional campaigns aligned with business objectives.
- Manage social media channels and coordinate regular content creation and publishing.
- Create and coordinate marketing materials, including digital content, brochures, presentations, email campaigns, and promotional materials.
- Conduct market research and competitor analysis to identify customer needs, market trends, and growth opportunities.
- Plan and coordinate marketing events, exhibitions, roadshows, product launches, and promotional activities.
- Coordinate with sales, design, content, vendors, agencies, and other internal teams to deliver marketing initiatives.
- Monitor campaign performance using relevant KPIs and prepare regular marketing reports.
- Manage website and online marketing activities, including basic SEO and digital promotions where applicable.
- Support lead-generation and customer-engagement initiatives.
- Maintain consistent brand messaging across marketing channels.
- Assist with marketing budgets, vendor coordination, quotations, and expense tracking.
- Monitor industry trends and recommend new marketing opportunities.
- Maintain marketing databases, campaign records, and documentation.
- Perform other marketing-related duties assigned by management.

These responsibilities reflect common Marketing Officer roles, which typically combine campaign execution, market research, social media/content, events,



stakeholder coordination, and performance analysis.

Required Qualifications

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 1–3 years of relevant marketing experience preferred; fresh graduates with strong internships/projects may also be considered.
- Good understanding of traditional and digital marketing principles.
- Experience with social media platforms and content marketing.
- Working knowledge of MS Office, particularly Word, Excel, and PowerPoint.
- Familiarity with tools such as Canva, Google Analytics, CRM platforms, email marketing tools, or advertising platforms is an advantage.

Key Skills

- Excellent written and verbal communication
- Content creation and copywriting
- Digital and social media marketing
- Market research and competitor analysis
- Analytical and reporting skills
- Event and campaign coordination
- Project and time management
- Creativity and problem-solving
- Customer-focused approach
- Teamwork and interpersonal skills
- Attention to detail
- Ability to manage multiple projects and deadlines

Key Performance Indicators (KPIs)

- Lead generation and conversion contribution
- Campaign reach, engagement, and ROI
- Website/social media growth and engagement
- Number and quality of marketing-qualified leads
- Event and promotional campaign performance
- Content production and publishing consistency
- Marketing budget adherence
- Brand awareness and customer engagement

Preferred Candidate Profile

The ideal candidate is creative, organized, commercially aware, and comfortable working in a rapid-paced environment. They should be able to turn marketing ideas into practical campaigns, communicate effectively with different stakeholders, and use data to improve marketing performance.

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person

📌 MARKETING OFFICER (Bhimavaram)
🏢 Godavari Global university
📍 Bhimavaram