Performance Marketer

Company: Lere Academy
Location: Perinthalmanna, Kerala
Job Type: Full time
Experience: 2–3 Years
Work Mode: On-site

Job Summary

Lere Academy is looking for an experienced and results-driven Performance Marketer with 2–3 years of hands-on experience in digital advertising and lead generation. The ideal candidate should have strong expertise in Meta Ads, Google Ads, campaign optimization, lead generation, analytics, and performance tracking.

The candidate will be responsible for planning, executing, monitoring, and optimizing paid marketing campaigns to generate quality leads, increase conversions, and achieve business growth targets.

Key Responsibilities

- Plan and execute performance marketing campaigns across Meta Ads, Google Ads, and other relevant platforms.
- Manage campaigns for lead generation, conversions, website traffic, and brand awareness.
- Conduct audience research and create effective targeting strategies.
- Set up and optimize Facebook/Instagram Ads and Google Ads campaigns.
- Monitor campaign performance, CPL, CPA, CTR, CPC, conversion rate, ROAS, and other key metrics.
- Continuously optimize campaigns based on performance data.
- Conduct A/B testing for creatives, ad copies, audiences, landing pages, and campaign strategies.
- Coordinate with the creative and content teams to develop high-performing ad creatives.
- Track and analyze leads throughout the marketing funnel.
- Prepare regular performance reports and provide actionable insights.
- Manage marketing budgets efficiently and maximize ROI.
- Identify new opportunities for lead generation and customer acquisition.
- Stay updated with the latest trends, tools, algorithm changes,



and best practices in performance marketing.

Required Skills

- 2–3 years of proven experience in Performance Marketing / Paid Advertising.
- Strong hands-on experience with Meta Ads Manager and Google Ads.
- Knowledge of Google Analytics (GA4), Google Tag Manager, and conversion tracking.
- Strong understanding of lead generation and conversion funnels.
- Experience with audience targeting, retargeting, remarketing, and lookalike audiences.
- Strong analytical and data interpretation skills.
- Good knowledge of Excel/Google Sheets and reporting.
- Ability to analyze campaign data and make data-driven decisions.
- Strong communication and teamwork skills.
- Ability to manage multiple campaigns and meet deadlines.

Preferred Qualifications

- Bachelor’s degree in Marketing, Business, Digital Marketing, or a related field.
- Experience in the EdTech, Education, Training, or Lead Generation industry is an advantage.
- Experience managing medium-to-high advertising budgets is a plus.
- Certification in Google Ads, Meta Ads, or Digital Marketing is an added advantage.

Key Performance Indicators (KPIs)

- Quality leads generated
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Conversion Rate
- Return on Ad Spend (ROAS)
- Campaign ROI
- Lead-to-admission conversion

What We Offer

- Competitive salary based on experience and performance
- Growth and career development opportunities
- Opportunity to work with a growing education brand
- Performance-based incentives
- Collaborative and dynamic work environment

Apply Now:
If you are a performance-driven marketer who knows how to turn advertising budgets into measurable business results, we'd love to hear from you.

Work Location: In person

📌 Performance Marketer (Perintalmanna)
🏢 Lere Academy
📍 Perintalmanna