Performance Marketing Executive

Experience: 2+ Years
Salary : 18,000 to 25,000 Per Month
Industry Preference: Hospitality / Restaurant / Multi-Brand Experience Preferred
Location: Mahalaxmi, Mumbai

About the Role

We are looking for a result-driven Performance Marketing Executive who has hands-on experience in running and optimizing paid campaigns across Meta and Google platforms. The ideal candidate should understand full-funnel marketing strategies, audience targeting, campaign optimization, lead generation, and brand growth for restaurant or multi-brand businesses.

Candidates with prior experience handling restaurant chains, café brands, hospitality brands, or multiple consumer-facing brands will be highly preferred.

Key Responsibilities

- Plan, execute, and optimize paid advertising campaigns on:
- Meta Ads (Facebook & Instagram)
- Google Ads (Search, Display, YouTube, Performance Max)
- Create and implement performance marketing strategies for:
- Brand awareness
- Lead generation
- Footfall growth
- Online orders
- App installs
- Engagement & remarketing campaigns
- Understand and execute different campaign objectives and ad funnels effectively.
- Monitor campaign performance and optimize:
- ROAS
- CPC
- CPM
- CTR
- Conversion rates
- Cost per lead/order
- Conduct audience research, competitor analysis, and market trend analysis.
- Work closely with creative/design teams for ad creatives, copies, and campaign planning.
- Manage budget allocation efficiently across multiple campaigns and brands.
- Set up tracking tools including:
- Meta Pixel
- Google Analytics
- Conversion Tracking
- Event Tracking




- Generate weekly/monthly performance reports with actionable insights.
- Scale successful campaigns while maintaining profitability and performance benchmarks.
- Develop an understanding of WhatsApp Marketing strategies and progressively implement them to improve customer engagement, retention, promotions, and conversion performance.

Requirements

- Minimum 2 years of hands-on experience in Performance Marketing.
- Strong practical knowledge of:
- Meta Ads Manager
- Google Ads
- Google Analytics
- Remarketing strategies
- Must understand:
- Campaign structure
- Targeting strategies
- Funnel marketing
- Retargeting
- A/B testing
- Proven track record of generating measurable results through paid campaigns.
- Experience handling restaurant chains, hospitality brands, or multiple brands at least once is mandatory/preferred.
- Keen interest in learning WhatsApp Marketing tools, automation, and campaign strategies for future business growth.
- Ability to independently strategize and execute campaigns from scratch.
- Strong analytical and reporting skills.
- Good communication and coordination abilities.

Preferred Candidate Profile

- Experience in scaling campaigns with strong ROI/ROAS.
- Creative mindset with performance-driven thinking.
- Understanding of local marketing and hyperlocal campaigns is a plus.
- Experience working in rapid-paced agency or multi-brand environments will be an advantage.
- Proactive learner with adaptability toward emerging digital marketing channels like WhatsApp Marketing.

Work Location: In person

Pay: ₹18,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Performance Marketing Executive (India)
🏢 Trinetra Venture
📍 India