At VIATRIS, we see healthcare not as it is but as it should be. We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs.Viatris empowers people worldwide to live healthier at every stage of life.We do so via:Access– Providing high quality trusted medicines regardless of geography or circumstance; Leadership– Advancing sustainable operations and innovative solutions to improve patient health; andPartnership– Leveraging our collective expertise to connect people to products and services.Every day, we rise to the challenge to make a difference and here’s how theGlobal Medical CRM Lead role, will make an impact:Role Purpose:The Global Medical CRM Lead owns the vision, roadmap, and execution of CRM initiatives that strengthenscientific engagement with healthcare professionals (HCPs)and improve the reach and quality of medical and patient-support programs. This is a Medical Affairs role- the focus is onnon-promotional scientific exchange, and medical education, operating under strict medical–commercial separation and a compliance-led model.Based in Bangalore, the role partners with Field Medical (MSLs), Medical Information, Medical Communications, Compliance, Data Privacy, and Technology teams to design CRM-driven HCP engagement, segment scientific audiences, and operationalize compliant interactions through the CRM. You will translate medical-strategy needs into scalable CRM capabilities, define success metrics aligned to medical objectives, and drive continuous improvement through experimentation and insight.The role requires strong cross-functional stakeholder management, deep regulatory fluency, and hands-on leadership to deliver measurable impact across brands and therapy areas. Experience in pharma Medical Affairs or another regulated,



compliance-intensive environment is strongly preferred.Key Responsibilities:Strategy & Roadmap- Own the Medical CRM vision, multi-year roadmap, and quarterly execution plans, aligned to global and regional medical strategy.- Translate medical-strategy priorities into scalable CRM/MarTech capabilities and a prioritized backlog of user stories.Engagement Design- Design CRM-driven HCP engagement journeys and field medical (MSL) workflows.- Define scientific audience segmentation, targeting, and personalization frameworks grounded in medical relevance and HCP preference.- Configure CRM cadence and content rules that support a coherent, compliant HCP experience within Medical Affairs.Measurement & Optimization- Establish medical-appropriate KPIs, dashboards, and measurement methodology- Run controlled experiments and optimization cycles to improve engagement quality and CRM effectiveness.Compliance & Governance- Ensure full compliance with data privacy, consent management, and applicable medical/regulatory and non-promotional requirements.- Uphold medical–commercial separation in all data, content, and journey design decisions.- Document governance models, SOPs, RACI, and best practicesPlatform & Delivery- Partner with Data and Technology teams on CRM platform capabilities, data governance, integration, and compliant execution.- Support CRM platform evolution and migration efforts (e.G., Veeva to Salesforce Life Sciences Cloud), including local business requirements, field requirements, territory/alignment models,



and consent design.- Drive adoption among field medical and medical operations teams through enablement, training, and change management.Vendor & Program Management- Manage vendor, agency, and SI partners, and delivery timelines.- Run the program with agile delivery discipline from discovery through release and continuous improvement.Required Qualifications:- Bachelor's degree in Life Sciences, Pharmacy, Business, Marketing, Engineering, or a related field.- Demonstrated experience leading CRM strategy in pharma, healthcare, or another regulated industry- ideally within Medical Affairs.- Practical fluency with CRM/MarTech platforms used in life sciences (e.G., Veeva CRM/Vault, Salesforce / Salesforce Life Sciences Cloud, or comparable).- Solid understanding of HCP engagement, consent management, and the regulatory and privacy landscape governing medical/non-promotional communication.- Proven analytics mindset: KPI definition, attribution, dashboarding, and experimentation.- Excellent stakeholder management across Medical, Compliance, Data, and Technology, with strong communication and narrative-building skills.- Project/program management capability and experience with agile delivery.Preferred Qualifications :- MBA or relevant Master's degree.- Prior Medical Affairs, Field Medical (MSL) operations, or Medical Digital experience.- Familiarity with medical–commercial separation requirements and pharmacovigilance/adverse-event handling in digital channels.- Certifications in CRM/MarTech, analytics, or agile/product management.- Experience with CRM migration or platform consolidation programs.Core Competencies :- CRM strategy and HCP lifecycle engagement design- Scientific audience segmentation and personalization- Data-driven decision-making and experimentation- Compliance-led thinking- Cross-functional leadership and influence without authority

📌 Global Medical Crm Lead (Maharashtra)
🏢 Viatris
📍 Maharashtra