Company: Client of Turning Point Career

Website: Visit Website

LinkedIn: Visit LinkedIn

Business Type: Enterprise

Company Type: Product

Business Model: B2B2C

Funding Stage: IPO/Public

Industry: FinTech

Salary Range: ₹ 18-30 Lacs PA

Job Description

We are looking for an AI/ML Engineer with 5+ years of experience in AI/ML, Python, NLP, and Generative AI, with hands-on expertise in LLMs, RAG, and AI-powered search. The ideal candidate should have experience in GEO/AEO, search ranking, semantic search, and optimizing AI-driven search and generative experiences.

Roles & Responsibilities

Design, develop, and deploy production-grade AI/ML and Generative AI solutions.
Drive GEO, AEO, and SGE initiatives to improve visibility and discoverability across AI-driven search and generative interfaces.
Optimize content, data, and digital experiences for AI-powered search, conversational queries, and LLM-based experiences.
Develop and implement solutions using LLMs, NLP, semantic search, embeddings, RAG, vector databases, and information retrieval.
Analyze search intent,



AI-generated responses, retrieval patterns, citations, ranking signals, and content discoverability to identify optimization opportunities.
Build experiments, evaluation frameworks, and measurement approaches to assess GEO/AEO effectiveness and AI search performance.
Collaborate with Product, Engineering, Content, SEO, Marketing, and Business teams to translate business requirements into scalable AI solutions.
Monitor AI/ML solution performance and continuously optimize accuracy, relevance, latency, scalability, and user experience.
Stay updated with developments in Generative AI, AI Search, LLMs, GEO, AEO, SGE, and emerging search technologies.

Ideal Candidate

Robust AI/ML Engineer profile with experience in GEO work
Mandatory (Experience 1): Must have 5+ years of experience in rank modelling for GEO
Mandatory (Experience 2): Must have 5+ year of experience in GEO (Generative Engine Optimization), AEO

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