Role Overview

As a Social Media Specialist at oCommerce, you'll manage the day-to-day social presence of multiple U.S.-based consumer brands from our Mumbai office. This role goes far beyond scheduling posts—you're responsible for understanding each brand's voice, audience, trends, and cultural nuances, then translating that understanding into content that feels authentic to American consumers. Each of our brands has a completely different personality. One may be playful and trend-driven, another elevated and aspirational, while another speaks to business owners or gardening enthusiasts. Your ability to switch seamlessly between these voices is essential. You'll work closely with our Creative Team, Integrated Marketing Lead, Ecommerce Managers, and Performance Marketing team to execute product launches, seasonal campaigns, influencer collaborations, and community engagement. Success means creating content that doesn't feel like it was produced halfway around the world—it feels native to the audience we're speaking to. Our brands primarily serve customers in the United States.



While this position is based in Mumbai, success requires a deep understanding of American culture, language, shopping habits, internet trends, humor, and seasonal events. You'll be expected to write content that feels natural to a U.S. audience—not translated, overly formal, or generic. Every brand has its own voice, and part of this role is becoming fluent in each one. If you already consume U.S. social media daily, understand why different content resonates with different audiences, and enjoy staying ahead of cultural trends, you'll thrive in this role.

Key Responsibilities

Manage the day-to-day social media presence across multiple U.S.-based consumer brands.
Plan, schedule, and publish content across Instagram, TikTok, Facebook, Pinterest, LinkedIn, and emerging platforms.
Write engaging, platform-native captions that reflect each brand's unique voice.
Stay ahead of U.S. social media tre

📌 SOCIAL MEDIA SPECIALIST (Mumbai)
🏢 oCommerce
📍 Mumbai