Job Description: Business Development Manager – EventsDepartment: Business Development / Client ServicingLocation: GurgaonEmployment Type: Full-TimeAbout the RoleWe are looking for a dynamic and results-driven Business Development Manager – Events to drive new business acquisition and revenue growth for our agency's events and experiential marketing vertical. The ideal candidate will have a strong network in the industry, a sharp eye for chance, and the ability to convert leads into long-term client relationships.Key Responsibilities• Identify, prospect, and pursue new business opportunities for BTL/experiential/event-based mandates(corporate events, brand activations, exhibitions, product launches, conferences, if applicable, etc.)• Build and maintain a strong sales pipeline through networking, cold outreach, referrals, and industry events• Prepare and deliver compelling pitches, proposals, and presentations to prospective clients• Collaborate with the creative, production, and operations teams to develop winning event concepts andaccurate costings• Negotiate commercial terms, contracts, and close deals within approved margins• Maintain and grow relationships with existing clients to identify upsell/cross-sell opportunities• Track market trends, competitor activity, and emerging opportunities in the events/advertising space• Represent the agency at industry events, trade shows,



and networking functions• Maintain accurate records of leads, pipeline status, and revenue forecasts (CRM reporting)• Work closely with the finance team to ensure timely invoicing and payment collection from clients• Meet or exceed monthly/quarterly/annual revenue and client acquisition targetsRequirements• Bachelor's degree in Marketing, Business Administration, Mass Communication, or related field (MBApreferred)• 2–6 years of experience in business development/sales, preferably within an advertising, events, orexperiential marketing agency• Proven track record of meeting or exceeding sales targets• Strong existing network of corporate clients, brand managers, or marketing decision-makers is a plus• Excellent communication, negotiation, and presentation skills• Ability to understand client briefs and translate them into commercially viable event solutions• Comfortable working under tight deadlines and managing multiple pitches simultaneously• Proficiency in MS Office/Google Workspace; familiarity with CRM tools is a plus• Willingness to travel for client meetings and site visits as requiredWhat We Offer• Competitive fixed salary plus performance-based incentives• Opportunity to work with a creative, fast-paced team on high-visibility brand campaigns and events• Exposure to leading clients across industries• Growth path into senior BD/leadership roles

📌 BD Event Manager (Faridabad)
🏢 Cog Culture
📍 Faridabad