ABOUT COG CULTURECog Culture is not your typical advertising agency. Shocking, we know — most agencies say exactlythat, right before pitching a "strategic partnership" that amounts to a retainer, a deck, and a handshakeemoji.But stay with us.We're an award-winning, full-service marketing communications agency with a decade and a half ofexperience building brand narratives that actually move people — not just move the goalposts, thetimeline, and eventually the blame. What sets us apart isn't the trophy shelf. It's what's runningunderneath it.We're AI-native — and we mean that the way a fish means water, not the way a corporation means"digital transformation." Artificial intelligence isn't a tool we picked up; it's the lens through which wethink, build, and create. GenAI content workflows, intelligent campaign analytics, automation thatearns its keep — at Cog Culture, AI isn't the support act. It's the headliner, the venue, and the one whoread the brief.This is a 0-to-1 opportunity. Not a sales role dressed up in BD clothing. We need someone who canwalk into a room, read what's not being said, and walk out with a deal that didn't exist when theywalked in — someone who builds pipelines the way we build campaigns: with intent, with intelligence,and with a genuine hunger to close.The core voice and structure are preserved, but the final paragraph is reoriented around what a BDperson does — relationship-building, deal-making, reading rooms — rather than shipping product. Thetone stays sharp and self-aware to match the rest of the piece.ABOUT THE ROLEWe are seeking an exceptional Business Development Lead — Media (Advertising) to spearheadcommercial growth for our agency. This is a rare chance for a seasoned industry leader with 10–25 years of deep expertise in media, advertising, and agency business development to drivetransformational revenue outcomes, own large-scale client relationships, and shape the agency'slongterm growth strategy.As the BD Lead, you will be the commercial face of the agency — commanding boardroomconversations, forging high-value partnerships, and building a formidable pipeline of integrated mediamandates across digital, traditional, and emerging channels. You will lead, mentor, and scale ahighperforming BD team, and collaborate directly with the CEO and senior leadership to define marketpositioning and new revenue streams.



"This role is not for someone who manages a funnel — it's forsomeone who builds markets."Key ResponsibilitiesStrategic Business Development & Revenue Leadership• Own and drive the agency's annual revenue targets across all media and advertising verticals— digital, programmatic, OOH, broadcast, print, and integrated campaigns.• Define and execute a comprehensive BD strategy aligned with agency growth goals, markettrends, and competitive landscape.• Build and manage a multi-crore pipeline of new business opportunities across sectors includingFMCG, BFSI, technology, e-commerce, and B2B enterprises.• Lead agency-wide pitch strategy — from prospecting and brief response through to finalboardlevel presentations and contract closure.• Identify and pursue white-space opportunities: new geographies, untapped verticals, andemerging media formats.Senior Client Acquisition & C-Suite Relationship Management• Cultivate and maintain relationships with CMOs, VPs of Marketing, Brand Directors, andProcurement heads at Fortune 500 and large domestic enterprises.• Lead high-stakes commercial negotiations, framework agreements, and multi-year retainermandates.• Act as the senior-most client escalation point during new business onboarding, ensuringseamless transition to Account and Delivery teams.• Maintain a personal network of senior brand-side and media-side contacts built over years inthe industry.Media & Advertising Mandate Leadership• Develop and position tailored, ROI-driven media solutions — spanning brand strategy,performance marketing, content, experiential, and data/analytics services.• Partner with internal strategy, planning, and creative leaders to craft winning responses forlarge integrated media pitches.• Stay ahead of industry shifts in AdTech, programmatic buying, cookieless targeting, CTV, andcreator-led media — and translate these into commercially compelling narratives.• Oversee the pricing, structuring, and contracting of large media mandates in collaboration withfinance and legal teams.Team Leadership & Capability Building• Lead, mentor, and build a high-performing Business Development and pre-sales team of 5– 15professionals.• Define BD team OKRs, performance frameworks,



and incentive structures; drive a culture ofaccountability and ambition.• Coach and upskill junior BD and account management professionals on consultative selling,media literacy, and agency positioning.• Collaborate with HR and leadership to attract and retain top commercial talent.Brand Building & Market Presence• Represent the agency at premier industry forums — Cannes Lions, Goafest, FICCI Frames,IAA events, and sector-specific summits.• Contribute to thought leadership through speaking engagements, industry panels,whitepapers, and media interviews.• Collaborate with marketing to develop credentials, case studies, and competitive positioningmaterials that elevate the agency's brand.• Build strategic alliances with media owners, platform partners (Meta, Google, Amazon, etc.),research bodies, and industry associations.Qualifications & RequirementsEssential• 8 years + of progressive experience in Business Development, Sales Leadership, or Commercial Growth with a significant tenure at a leading advertising or media agency.• Proven track record of originating and closing large, multi-crore integrated media mandates across multiple sectors.• Deep, demonstrable knowledge of the Indian and/or global advertising and media ecosystem including agency holding groups, independent shops, media owners, and platforms.• Established C-suite relationships with senior marketing decision-makers across major brands and enterprises.• Exceptional commercial acumen: experienced in P&L; ownership, commercial modelling, and revenue forecasting at scale.• Outstanding communication and executive presence — capable of commanding boardroom pitches, large-scale credentials presentations, and media interviews.• Strong grasp of digital advertising: programmatic, performance marketing, social, search, influencer/creator, and data-driven media planning.Preferred• Experience working across both agency and client (brand) side, providing a 360-degree commercialperspective.• Exposure to AdTech, MarTech, or SaaS media technology sales environments.• Multi-market or international BD experience across South Asia, SEA, or global markets.• Active participation in industry bodies (IAA, AAAI, ASCI, Exchange4Media, etc.).• MBA or equivalent postgraduate degree in Business, Marketing, or Media Management — from areputed institution (preferred but not mandatory for exceptional candidates).

📌 Business Development Lead (Faridabad)
🏢 Cog Culture
📍 Faridabad