Key Responsibilities 1. Strategic Leadership • Develop and execute a comprehensive marketing strategy aligned with business goals, sales targets, and project timelines. • Collaborate closely with the leadership team to define market positioning, pricing strategy, and go-to-market plans for current launches. • Lead and mentor a multidisciplinary marketing team (digital, brand, performance, CRM, design, content, etc.). 2. Brand & Communications • Strengthen the UK Realty brand identity across all touchpoints — online, offline, and experiential. • Ensure consistent brand voice across ATL/BTL campaigns, digital channels, and customer communication. • Drive high-impact storytelling around the company’s vision, projects, and customer success stories. 3. Digital & Performance Marketing • Lead end-to-end digital marketing: SEO, SEM, social media, programmatic, influencer campaigns, and performance marketing. • Use analytics and tools to measure ROI, optimize campaigns, and improve lead quality. • Collaborate with the sales team to improve lead-to-site-visit-to-booking conversion ratios. 4.



Marketing Automation • Implement driven tools for customer segmentation, predictive lead scoring, chatbot engagement, and content personalization. • Use generative to accelerate campaign design, ad copy creation, and social content ideation. • Leverage data analytics and machine learning to derive actionable insights from marketing data. • Stay updated on emerging technologies relevant to marketing and real estate. 5. Market Research & Consumer Insights • Conduct competitor benchmarking and consumer behavior analysis to inform marketing strategies. • Use and data visualization tools to extract trends and predict market shifts. • Build dashboards for real-time performance tracking and leadership reporting. 6. Partnerships & Ecosystem Development • Manage relationships with media houses, digital agencies, PR firms, and tech partners. • Drive strategic partnerships with PropTech, fintech, and st

📌 Assistant General Manager Marketing (India)
🏢 UK Realty
📍 India