We are looking for a detail-oriented and data-driven Omnichannel Marketing Analytics role to join our team. The ideal candidate will be responsible for analyzing, optimizing, and reporting on the performance of our Marketing campaigns across various channels. The Marketing Analystic will work closely with Marketing planners, buyers, and digital marketing teams to ensure campaigns are optimized for success and aligned with business goals.
Key Responsibilities:
Campaign Performance Analysis:
Analyze the effectiveness of Marketing campaigns across digital, social, programmatic, and traditional Marketing platforms.
Track key performance indicators (KPIs) such as impressions, click-through rates (CTR), cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS).
Perform in-depth analysis of Marketing data to identify trends, opportunities, and areas for improvement.
Reporting & Insights:
Prepare detailed reports and dashboards to communicate Marketing performance to client stakeholders.
Provide recommendations on how to optimize campaigns based on data insights, A/B testing results, and market trends.
Collaborate with the Marketing buying and planning teams to provide insights that influence Marketing strategy.
Budget & Spend Analysis:
Monitor Market spend across campaigns and ensure alignment with allocated budgets.
Identify opportunities for cost efficiencies and performance improvements.
Assist in forecasting Market spend based on historical data and future trends.
Cross-Channel Attribution:
Utilize multi-touch attribution models to evaluate the contribution of various Marketing channels (search, display, social, etc.) to overall campaign performance.
Help improve the Marketing attribution process to ensure proper credit is given to each channel.
Marketing Research & Competitor Analysis:
Stay up to date with industry trends, current tools, and best practices in Marketing analytics.