Key Responsibilities
Set up, manage, and optimise paid campaigns across Google Ads and Meta Ads for multiple client accounts
Own daily budget pacing, bid strategy, audience targeting, keyword/search-term hygiene, and campaign optimisation
Coordinate conversion tracking with Technology using GA4, GTM, Google Ads tags, and Meta Pixel/CAPI requirements
Work with Design and Content teams on creative briefs, ad-copy tests, and landing-page improvement opportunities
Monitor core performance metrics including CPL/CPA, ROAS, CTR, CVR, impression share, frequency, and lead quality
Prepare clear weekly/monthly performance summaries with actions, not just platform exports
Maintain account hygiene, naming conventions, change logs, and QA before campaign launches

Must-Have Skills / Screening Criteria




Hands-on working knowledge of Google Ads and Meta Ads Manager
Strong understanding of campaign objectives, bidding, targeting, attribution, and conversion tracking
Able to interpret performance data and explain what action should be taken next
Strong Excel/Google Sheets skills for pacing, analysis, and reporting
Comfortable managing multiple accounts and budgets with high attention to detail
Good to Have
Google Ads and/or Meta Blueprint certifications
Lead-generation experience in education, services, or high-consideration categories
Exposure to LinkedIn Ads, programmatic, Performance Max, or offline conversion imports
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Perks

📌 PPC Executive (India)
🏢 GladOwl Web Solutions
📍 India