Role & responsibilities
- Drive primary and secondary sales within the assigned territory to achieve monthly sales and distribution targets.
- Ensure effective retail outlet coverage through SSOs and monitor order booking efficiency.
- Build and maintain strong relationships with stockists, distributors, retailers, and other key trade partners.
- Execute trade marketing initiatives, promotional schemes, and BTL activities to enhance market visibility and drive sales growth.
- Ensure high standards of merchandising, product visibility, and POSM deployment across the assigned market.
- Monitor key sales productivity parameters, including ECO, Bill Cut, Line Sold, Sales Value, and distribution reach.
- Manage stockist operations, including inventory planning,



stock availability, SMR preparation, and data accuracy in REACH.
- Prepare and submit trade claims as per company SOPs, ensuring complete and accurate supporting documentation.
- Track market trends, competitor activities, and customer feedback to identify new business opportunities and drive growth.
- Appoint and develop recent stockists in line with company guidelines to strengthen market coverage and distribution.

Preferred candidate profile
- Age - 36 Max
- Atleast 3 Years of experience

📌 Senior Sales Officer (Agra)
🏢 Dabur
📍 Agra