About the Role

We are looking for a YouTube Content & Growth Strategist to take ownership of a new faceless YouTube brand being built for a global English-speaking audience.

The channel sits at the intersection of psychology, spirituality, self-awareness, manifestation, ancient wisdom and modern life.

This is not a traditional social-media-manager role.

We are looking for someone who understands how YouTube actually grows through:

- strong topic selection
- clickable titles
- high-performing thumbnails
- audience psychology
- storytelling
- retention
- competitor research
- analytics
- repeatable content systems

The ideal candidate should be able to take a channel from zero to a scalable content operation.

Key Responsibilities

1. YouTube Strategy

- Develop and continuously refine the overall YouTube content strategy.
- Identify high-potential topics based on audience demand, competitor activity and emerging trends.
- Build monthly and quarterly content roadmaps.
- Identify repeatable content formats and winning content pillars.
- Understand the difference between search-led, browse-led and recommendation-led content.

2. Competitor & Trend Research Regularly analyse relevant YouTube channels and content categories, including:

- psychology
- spirituality
- philosophy
- self-development
- manifestation
- storytelling
- faceless media channels

Track:
- breakout videos
- title patterns
- thumbnail styles
- recurring topics
- posting frequency
- audience comments
- content gaps
- emerging trends

The role should identify what is already working and, more importantly, what competitors are not doing yet. 3. Topic, Title & Thumbnail Strategy

Own the packaging of every long-form video.

For each topic, develop:

- working title options
- final title recommendation
- thumbnail concept
- emotional trigger
- curiosity angle
- target viewer
- reason the viewer should click

Titles should avoid generic formats and instead focus on solid emotional or psychological problems.

Example

Avoid

5 Lessons From the Bhagavad Gita

Prefer

The Bhagavad Gita's Cure for Overthinking

4. Script & Content Direction





- Create detailed research briefs for writers or AI-assisted scripting workflows.
- Ensure every video has a strong narrative structure.
- Improve first 30-second hooks.
- Review scripts for pacing, relevance and retention.
- Make sure content is understandable to an international audience.
- Coordinate fact-checking and source verification.

The strategist does not necessarily need to write every script personally, but should be capable of recognizing what makes a good YouTube script. 5. Production Coordination

Work closely with

- video editor
- thumbnail designer
- AI production tools
- researcher/content team

Provide clear briefs for:
- B-roll
- visual direction
- text overlays
- pacing
- transitions
- music
- emotional moments
- thumbnail design

Ensure the final video delivers on the promise made by the title and thumbnail. 6. Shorts & Instagram Repurposing

Identify the best short-form opportunities from every long-form video.

Each long-form video should ideally generate:

- 34 YouTube Shorts
- 34 Instagram Reels
- additional carousel/post opportunities where relevant

Short-form content should have its own hook and should not simply be random excerpts from long videos. 7. YouTube Analytics & Growth

Monitor performance through YouTube Studio.

Track metrics including

- impressions
- CTR
- first 30-second retention
- average view duration
- average percentage viewed
- traffic sources
- subscriber conversion
- returning viewers
- top-performing topics
- thumbnail performance
- Shorts performance

Translate analytics into clear content decisions. The role should answer questions such as:
- Why did this video outperform?
- Why did viewers leave?
- Should we make more videos on this topic?
- Was the problem the topic, thumbnail, title or content?
- Which audience segment is emerging?





Ideal Candidate We are looking for someone who:

- has hands-on YouTube strategy experience
- understands faceless YouTube channels
- understands audience psychology
- is highly comfortable with analytics
- has strong research skills
- understands storytelling and retention
- understands thumbnails and CTR
- can identify trends without blindly copying them
- can work with AI-assisted content-production tools
- has excellent written English
- can manage a production pipeline independently
- is proactive and highly organized

Preferred Experience

Preferred but not mandatory:

- 2+ years working on YouTube channels
- experience growing one or more channels
- portfolio demonstrating measurable results
- experience with faceless channels
- experience with AI-led content creation
- experience with psychology, spirituality, education or self-development content
- experience working with editors and designers

Candidates from strong digital-media, creator-economy or content-strategy backgrounds are also encouraged to apply. Tools You Should Be Comfortable With

Candidates should ideally have experience with some of the following:

- YouTube Studio
- ChatGPT / AI research tools
- Google Sheets
- Google Drive
- Canva
- Photoshop
- CapCut
- Premiere Pro
- vidIQ / TubeBuddy or similar research tools
- AI video or image-generation tools

Experience with every tool is not mandatory. The ability to understand content strategy and audience behavior is more important than knowing a particular software.

What This Role Is NOT

This is not primarily

- social-media posting
- basic video uploading
- keyword stuffing
- generic SEO
- copying trending videos
- generating AI content in bulk
- community management

We are specifically looking for someone who can think like a YouTube strategist and content operator.

To Apply

Please share: [email protected]

- your CV
- LinkedIn profile
- YouTube channels you have worked on
- your exact role on those channels
- measurable results achieved
- 3 examples of videos you helped conceptualize or grow
- current salary / expected salary
- notice period

📌 YouTube Content & Growth Strategist (New Delhi)
🏢 NKG Advisory Business And Consulting Services Private
📍 New Delhi