DIGITAL MARKETING MANAGER

Company: Stature Properties Private Limited

Industry: Real Estate Marketing

Location: Bengaluru

Experience: 35 years, preferably in real estate

Role Overview

We are looking for a results-oriented Digital Marketing Manager to plan, execute and optimise digital campaigns for multiple real estate projects. The candidate will be responsible for generating genuine, sales-qualified leads at an optimised cost.

The role involves independently managing digital marketing for a minimum of 4 and up to 10 projects per month.

Key Responsibilities

- Plan and manage paid campaigns on Meta, Google, YouTube and LinkedIn.
- Generate genuine and relevant real estate leads.
- Continuously reduce cost per lead while maintaining lead quality.
- Manage campaign budgets, targeting, retargeting and lead-generation strategies.
- Monitor and optimise campaigns daily.
- Conduct A/B testing of audiences, creatives, headlines and landing pages.
- Collect project information and sales inputs from management and the sales team.
- Prepare clear content strategies and creative briefs for editors and designers.
- Guide the editor on posters, videos, reels, ad creatives and promotional content.
- Review creative output and ensure it meets campaign objectives.
- Coordinate with the sales and pre-sales teams to evaluate lead quality and conversion.
- Manage social media pages and monthly content calendars.
- Track campaign performance and submit daily,



weekly and monthly reports.
- Manage multiple projects, campaigns and deadlines simultaneously.

Required Skills

- Solid practical knowledge of Meta Ads Manager, Google Ads, YouTube Ads and LinkedIn Ads.
- Proven experience in performance marketing and lead generation.
- Strong understanding of audience targeting, retargeting and campaign optimisation.
- Ability to analyse cost per lead, conversion rate, click-through rate and return on advertising expenditure.
- Knowledge of Google Analytics, Meta Pixel, Google Tag Manager and conversion tracking.
- Ability to prepare content strategies and guide editors and designers.
- Good communication, coordination and reporting skills.
- Experience with CRM systems, landing pages and lead trackers will be preferred.

Performance Evaluation Performance will be measured based on:

- Lead quality and quantity.
- Cost per lead.
- Lead-to-site-visit and booking conversions.
- Campaign performance and budget utilisation.
- Quality of creative strategy.
- Timely campaign execution and reporting.
- Ability to manage 4–10 projects effectively.

Preferred Candidate A proactive and analytical digital marketer who can take complete responsibility for campaign strategy, lead generation, creative coordination, daily optimisation and performance reporting. Candidates with previous experience in real estate digital marketing will be given preference.

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