Role & responsibilities

1. Sales Strategy & Revenue Leadership

Own and deliver the annual revenue target across all residential and commercial projects pre-launch, launch, and inventory sell-down phases.

Develop the annual sales strategy, channel mix, and go-to-market plan in alignment with project launches and the business plan.

Set project-wise sales targets, velocity benchmarks, and conversion rate KPIs; review performance weekly and course-correct proactively.

Lead high-value customer negotiations and closures particularly for large-ticket units, commercial properties, and NRI / HNI buyers.

Drive pricing strategy in collaboration with the Finance and Projects team recommend launch prices, payment plan structures, and offer designs.

Identify and activate new revenue streams bulk deals, corporate alliances, institutional sales, and co-living / managed asset models.

Ensure collections discipline coordinate with Finance and CRM for milestone-linked collections and payment plan adherence.

2. Channel Partner & Broker Ecosystem

Build, manage, and scale Shubhashish's channel partner network across Jaipur and target markets — direct brokers, IPC firms, and aggregators.

Establish a structured channel partner programme including registration, incentive structures, tiering, events, and loyalty frameworks.

Drive channel partner productivity — pipeline reviews, site visits, conversion tracking, and payout management.

Manage key IPC relationships for premium projects and bulk transactions.

Represent at channel partner meets, property exhibitions, and real estate conclaves.

3. Brand Building & Marketing

Define and protect Shubhashish Homes' premium brand identity across all customer touchpoints — digital, physical, and experiential.

Lead the development and execution of annual marketing plans, campaign calendars, and brand communication strategies.

Oversee digital marketing — performance marketing (Meta, Google, YouTube), SEO/SEM, ORM, and marketing automation — ensuring optimal CPL and lead quality.

Drive ATL and BTL campaigns — hoardings, print, radio, OOH, mall activations,



site branding, and experiential events.

Manage PR, media relationships, award submissions, and corporate communications to strengthen brand credibility and visibility.

Oversee production of all creative collateral — brochures, project videos, walkthroughs, digital assets, and branding at experience centres.

Monitor competitor brand activity, positioning, and campaign strategies; maintain Shubhashish's differentiated premium positioning.

4. Presales, CRM & Customer Experience

Lead the presales team — manage inbound lead qualification, call quality, lead nurturing cadence, and sales funnel velocity.

Ensure CRM (Darwinbox / Salesforce) adoption and hygiene across the sales team — lead tracking, pipeline visibility, and conversion analytics.

Design the end-to-end customer journey from first enquiry to possession — driving NPS, satisfaction scores, and referral rates.

Resolve escalated customer issues with speed and empathy; build a culture of customer-first selling across the team.

Work closely with the Projects team to ensure customers are proactively communicated on construction milestones, handover timelines, and snag resolution.

5. Market Intelligence & Product Strategy

Conduct and commission regular market research — competitor pricing, project launches, absorption rates, and customer demand shifts.

Advise the leadership team on product configuration, unit mix, amenity design, and pricing benchmarks based on market intelligence.

Identify demand patterns in emerging micro-markets within Jaipur and expansion cities to inform the land acquisition and product pipeline.

Track government policy changes, RERA updates, infrastructure developments (metro, expressways, SEZ notifications)



and their impact on market sentiment.

Build the annual market sizing and forecast model for management presentations and investor-level discussions.

6. Team Leadership & Organisational Development

Build, lead, and retain a high-performing Sales & Marketing organisation — Sales Managers, Team Leaders, Sales Executives, Channel Partner Managers, Marketing Manager, Digital Team, Presales, and CRM team.

Define org structure, hire at all levels, and create a meritocratic, data-driven, high-energy sales culture.

Set individual KRAs, conduct structured reviews, run incentive and recognition programmes, and invest in capability development.

Design and implement sales training programmes — product knowledge, negotiation, objection handling, CRM usage, and customer experience.

Establish SOPs for site visits, home loan coordination, documentation, registration processes, and handover protocols.

7. Cross-Functional Leadership

Coordinate closely with Land Acquisition, Architecture, Projects, Finance, Legal, and Customer Relations teams to align sales timelines with delivery commitments.

Partner with Finance for home loan tie-ups, DSA channel development, and customer financing solutions.

Represent Sales & Marketing at the Board and management forums — presenting revenue dashboards, market updates, and strategic proposals.

Drive participation in CREDAI, industry associations, real estate conclaves, and GPTW initiatives.

Preferred candidate profile

Proven track record of delivering 200 Cr+ annual sales revenue at a developer

Minimum 8 years in a Sales Head or VP-level role with a real estate developer

Deep understanding of Jaipur residential market mandatory. Indore / Mumbai exposure preferred

Established channel partner network in Jaipur; strong relationships with IPC firms and brokers

Proficiency in digital campaign management, performance marketing, and marketing analytics

Perks and benefits

Salary, Perks, Advantages will not be the constraints for the deserving candidates.

📌 VP Sales & Marketing (Jaipur)
🏢 Talent Management Systems
📍 Jaipur