Key Responsibilities

- Design, build, and execute enterprise-scale marketing automation solutions using Adobe Marketo Engage.
- Develop and optimize Marketo programs, including email campaigns, nurtures, webinars, event marketing, operational programs, and customer communications.
- Configure and manage Marketo assets including programs, smart campaigns, forms, landing pages, tokens, segmentation, and dynamic content.
- Support the execution of marketing communications through Marketo while ensuring compliance, governance, deliverability, and operational excellence.
- Design and execute account-based marketing (ABM) programs using Marketo targeting, segmentation, personalization, and engagement capabilities.
- Collaborate with stakeholders and Product Owners to translate business requirements into effective Marketo solutions.
- Monitor and maintain lead lifecycle processes, scoring models, routing rules, deduplication processes, and data quality standards within Marketo.
- Troubleshoot and resolve issues related to campaign execution, program performance, integrations, data synchronization, and platform functionality.
- Optimize email deliverability, engagement, database health, subscription management, and operational processes within Marketo.
- Document Marketo architecture, campaign frameworks, operational standards, and best practices while supporting governance initiatives.

Preferred candidate profile:
- Bachelor's degree in Marketing, Information Systems,



Business, Engineering, or equivalent practical experience.
- 2+ years of hands-on experience with marketing automation, including significant experience working with Adobe Marketo Engage in an enterprise environment.
- Deep expertise building and managing Marketo programs, smart campaigns, nurtures, operational workflows, webinars, and event marketing initiatives.
- Hands-on experience with Marketo forms, landing pages, segmentation, dynamic content, tokens, lead scoring, and lifecycle management.
- Solid understanding of Marketo database management, data quality, deduplication, and governance best practices.
- Experience managing Marketo campaign performance, reporting, troubleshooting, and optimization.
- Knowledge of email marketing best practices including deliverability, authentication, compliance, preference management, and subscription handling.

• Strong troubleshooting and problem-solving skills with the ability to diagnose complex Marketo and integration issues.
- Excellent communication skills with the ability to work effectively across marketing, sales, analytics, and technology teams.

•Ability to serve as a senior Marketo subject matter expert while balancing hands-on execution with strategic platform optimization.

Notice period - Immediate joiner to 60 days max.

Please note: This is a contractual position for 1 year.

Job Location: Hyderabad

📌 Specialist- Marketing Communications role (Hyderabad)
🏢 Anlage Infotech
📍 Hyderabad