Job Summary

Marketing at Tally is a strategic, business-enabling function that fuels innovation, builds consistency, and strengthens our market presence. Guided by our core pillars of like, Customer Connect, Integrated Marketing Digital and Brand Marketing, we craft initiatives that resonate with our audiences and reinforce our brand promise. We focus on creating impactful initiatives across Branding, Customer Marketing, and Partner Marketing to ensure robust engagement, lasting value and drive business growth.

For us at Tally, brand marketing goes beyond visibility. It is about building trust, simplifying complexity, and championing businesses of all sizes. As Indias most loved business management software, Tally holds a unique position, one that blends deep legacy with contemporary relevance.

Key Principles

- Integrated Marketing: Leveraging all channels by maintaining uniformity of brand voice, visuals, and messaging.
- Customer Centricity: Placing the customer at the heart of all marketing efforts.
- Brand Stewardship: Custodian of Employer Branding.
- Marketing with purpose, not noise: Supporting business growth with value driven communication.

What You Will Own In this role, you will oversee core marketing operations, including CRM (Salesforce) and marketing automation (Netcore), while managing workflows for digital campaigns and data flow, along with the marketing technical infrastructure spanning web tracking, attribution models, and GTM/GA4 systems. You will ensure data consistency and reporting across Digital Marketing stakeholders, lead structured performance reviews across verticals, and publish recommendations to improve campaign and process outcomes. Additionally, you will manage budget planning, spends, and goals in coordination with stakeholders, along with tools and vendor management to ensure timely execution and delivery. Where Your Expertise Meets Our Future
- Strong analytical acumen with hands-on, working knowledge of GA4, Google Tag Manager (GTM),



and BI/visualization tools like Tableau or Google Data Studio.
- Proven proficiency in marketing automation platforms such as Salesforce Marketing Cloud or Netcore.
- Solid command of CRM systems like Salesforce (SFDC) or equivalent platforms.
- A natural problem-solver whos equally comfortable diving into technical infrastructure (tracking, attribution) and translating findings into business recommendations for non-technical stakeholders.

The Scope of Your Influence Process Management
- Own the end-to-end management and optimization of core marketing operations, including CRM (SFDC) and marketing automation software (Netcore), ensuring both systems work in sync to support campaign execution.
- Design, review, and continuously improve workflows governing digital campaigns, cross-functional processes, and data flow identifying bottlenecks before they become blockers.
- Take charge of the technical backbone of digital marketing web tracking implementation, attribution modelling, and GTM/GA4 infrastructure ensuring data is captured accurately and reliably across all digital touchpoints.

Data Governance Performance Analytics
- Be the custodian of data integrity managing consistent, reliable reporting across all stakeholders within the Digital Marketing team, so everyone works off a single source of truth.
- Establish and lead a structured cadence of performance reviews across verticals, driving accountability and visibility into whats working and what isnt.
- Translate data into direction reviewing campaign and process performance, and publishing clear, actionable recommendations that shape future strategy.

Marketing Operations
- Drive budget and finance operations for Digital Marketing from planning and spend tracking to goal-setting in close coordination with stakeholders to ensure resources are allocated where theyll have the most impact.
- Manage vendor and tool relationships end-to-end, ensuring smooth operations, timely claims processing, and that the team always has the right tools to execute effectively.

📌 Specialist - Digital Marketing (Contract) (Bengaluru)
🏢 Tally Solutions
📍 Bengaluru