Job Overview

We are seeking an experienced, results-driven Social Media / Performance Marketing Manager with 37 years of hands-on experience to lead our organic social growth, community engagement, and end-to-end paid campaign strategies across Google Ads (Google AdWords) and Meta platforms.

You will be responsible for creating engaging content, driving hyper-local reach, managing paid advertising campaigns, and building high-ROI performance campaigns that deliver qualified leads and app installations cost-effectively.

Key Responsibilities

1. Google Ads / Google AdWords & Performance Marketing

- Campaign Setup & Management: Build, structure, launch, and manage end-to-end Google Ads / Google AdWords campaigns across Search, Display, YouTube, and Performance Max (PMax).
- PPC Campaign Management: Manage keyword-based PPC campaigns, ad groups, search terms, bidding strategies, budgets, ad extensions/assets, and audience targeting to maximise campaign performance.
- Meta Ads & Regional Targeting: Execute targeted paid campaigns and boosted Facebook/Instagram posts tailored to specific geographic locations such as Sittingbourne, Maidstone, Kent, and other relevant local areas to generate quality leads.
- Conversion Rate Optimisation (CRO): Continuously monitor campaign performance, test ad copy and creatives, optimise landing pages, and refine bidding strategies to reduce CPC, CPL, CPA, and CPI while increasing conversion rates.
- Keyword & Competitor Research: Conduct in-depth keyword research, search-term analysis, negative keyword filtering, competitor analysis, and market research to improve ad visibility and relevance.
- Budget & ROI Tracking: Manage advertising budgets efficiently to maximise profitability, reduce acquisition costs, improve ROAS, and deliver clear and transparent performance reports covering metrics such as CPC, CPL, CPA, CPI, ROAS,



conversions, and total installs.
- Performance Scaling: Identify growth opportunities within active Google Ads / Google AdWords and Meta campaigns to scale successful campaigns while maintaining cost efficiency and lead quality.
- Conversion Tracking: Set up and monitor conversion tracking using Google Tag Manager (GTM), Google Analytics 4 (GA4), Google Ads conversion tracking, and other relevant analytics tools.
- Landing Page Optimisation: Work closely with SEO, content, and web development teams to ensure landing pages are properly structured, mobile-friendly, and optimised for lead generation and conversion.
- Campaign Reporting: Prepare regular performance reports and provide actionable insights and recommendations based on campaign data.

2. Organic Social Media & Community Engagement

- Content Creation & Growth: Create, schedule, and publish engaging social media posts aligned with brand goals to increase account engagement, including likes, shares, comments, followers, and reach.
- Social Media Strategy: Develop and implement organic social media strategies across Facebook, Instagram, LinkedIn, and other relevant platforms.
- Community Group Outreach: Manage and coordinate post distribution across targeted local and regional groups, including managing distribution across 10+ regional community boards/groups.
- Community Engagement: Monitor comments, messages, and community interactions and respond appropriately to build brand awareness and engagement.




- Local Reach: Develop strategies to increase hyper-local visibility and engagement within targeted geographic markets.
- Content Performance: Track organic content performance and use insights to improve future content, engagement, and reach.

Key Skills & Qualifications
- Experience: 3–7 years of hands-on experience in performance marketing, Google Ads / Google AdWords, PPC, and social media management.
- Google Ads Expertise: Solid practical experience with Google Ads / Google AdWords, including Search, Display, YouTube, Performance Max, keyword research, bidding, conversion tracking, and campaign optimisation.
- Meta Advertising: Strong experience with Meta Ads Manager, Facebook Ads, and Instagram Ads.
- Analytics & Tracking: Good knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Ads conversion tracking.
- Analytical & Data-Driven: Strong ability to analyse and optimise key performance metrics including CPC, CPL, CPA, CPI, ROAS, CTR, conversion rate, and overall ad spend efficiency.
- CRO Knowledge: Understanding of landing page optimisation, conversion funnels, A/B testing, and lead-generation strategies.
- Keyword & Competitor Research: Strong understanding of keyword research, negative keywords, search intent, competitor analysis, and PPC best practices.
- Community Management: Strong ability to manage organic social posting, community group distribution, audience engagement, and local outreach.
- Content Skills: Ability to create engaging, relevant, and performance-focused social media content.
- Communication: Strong written and verbal communication skills with the ability to present campaign performance and recommendations clearly.

Employment Type
- Employment Type: Full-time
- Experience: 3–7 years

📌 Social Media/ Performance Marketing Manager (Chennai)
🏢 eOrchids
📍 Chennai