Company Description : Urbanic is a global fashion company headquartered in London, focused on blending creativity with sustainability through advanced technology. The brand delivers fashion that combines innovation and social responsibility, aiming to empower consumers with thoughtful, high-quality designs. Urbanic is recognized as one of the fastest-growing fashion retailers in key emerging markets, offering opportunities to work in a dynamic and evolving environment.

Team members contribute to reshaping the fashion landscape by fostering creativity, embracing technology, and promoting sustainable practices, all while keeping customers at the center of every decision.

About the role : We're looking for a witty, brand-savvy engagement specialist to own the positive side of our social presence. While our CS team handles queries and complaints, this role is all about building affinity ,spotting the love, joining the right conversations, and turning happy customers into a community. The single most important skill is identifying positive customer moments and replying in a way that's witty yet professional, and on-brand every time.

Key responsibilities:

- Witty positive engagement (core): identify positive comments, praise, and mentions, and reply in a witty, professional, on-brand way that customers love and that lifts brand perception.
- Community building: engage superfans, reshare UGC, start conversations, and run light prompts (e.g. "show us your fit") to turn happy customers into an active community.
- Moment / newsjacking: post witty,



on-brand comments on trending posts, pop culture, and relevant fashion conversations to boost visibility ,the moments that get brands noticed and shared.
- Voice of the happy customer: capture what customers love ,which products resonate, which messaging lands and feed those insights to Marketing, complementing the CS team's complaint-side VOC.
- Own the witty brand-voice guide for social, so tone stays sharp and consistent across every reply.
- Turn delight into content: capture standout positive interactions and customer love as testimonials/UGC that Marketing can repurpose.
- Coordinate with the CS team: hand off any query or complaint that surfaces to the CS team, and pick up delightful/amplifiable moments they flag , keeping the two sides of the comment section joined up.

What we're looking for

- A genuinely witty, creative writer with a sharp sense of humour that stays skilled and on-brand ,this is the heart of the role.
- 2–4 years in social media, community management, brand/content, or engagement — ideally for a consumer/D2C or e-commerce brand.
- Strong instinct for brand voice, tone, and internet/pop-culture context.
- Fast, responsive, and plugged into trends ,comfortable owning real-time public conversations.
- Collaborative - able to work smoothly with the CS team and Marketing.

Good to have

- A portfolio or examples of witty social replies / brand engagement you have written.
- Experience with UGC, community programs, or creator engagement.
- Fashion or lifestyle brand experience.

📌 Social Media & Online Reputation (Gurugram)
🏢 Urbanic
📍 Gurugram