About the Role

MJ Education is looking for a creative, energetic and execution-focused Social Media Manager to manage and grow the digital presence of all MJ Education branches.

The role involves planning content, coordinating with faculty and students, shooting and editing Reels, managing publishing schedules, tracking performance, and ensuring that MJ Education’s online presence consistently reflects its academic credibility, student culture and brand values.

The position will begin with a 2-month probation period, during which performance, consistency, creativity, ownership and execution quality will be evaluated.

Key Responsibilities:

Plan and execute the monthly social media calendar across all MJ Education branches.

Coordinate with faculty, students and branch teams for regular content shoots.

Shoot Reels, photos, student interactions, faculty-led content, events and behind-the-scenes moments.

Script and develop engaging content ideas for Instagram, YouTube Shorts and other relevant platforms.

Edit short-form videos and prepare them for publishing.

Manage Stories and maintain an active day-to-day social media presence.

Cover branch activities, student events, academic initiatives, celebrations and major MJ events.

Identify relevant trends, audios and content formats and adapt them appropriately for MJ Education.

Develop recurring content series around academics, student life, faculty expertise and MJ culture.

Ensure that all content follows MJ Education’s approved brand positioning, visual identity and communication style.

Coordinate content requirements across multiple branches and maintain a structured content production schedule.

Publish content consistently according to the approved calendar.





Monitor performance metrics such as views, reach, engagement, shares, saves, watch time and follower growth.

Prepare weekly and monthly social media performance reports.

Identify what content is working and suggest improvements based on performance.

Work closely with management and the Growth Advisor on campaigns, messaging and strategic priorities.

Content Areas The Social Media Manager will work across content such as:

Student-oriented and relatable Reels

Faculty-led educational content

Difficult concepts explained simply

Academic tips and problem-solving videos

Student testimonials and success stories

Parent-focused content

Events and activities across MJ Education branches

Humorous and trend-based content

YouTube Shorts

Behind-the-scenes content

Branch-specific promotional content

Results and achievement communication

Long-form YouTube shoot coordination and assistance

Brand-building and thought-leadership content

Who We Are Looking For The ideal candidate should:

Be comfortable shooting high-quality content using a smartphone or camera.

Have a strong understanding of Instagram Reels, YouTube Shorts and current social media formats.

Have good video-editing skills.

Be comfortable coordinating with faculty members, students and branch teams.

Understand student-oriented humour and youth content.

Have a strong sense of storytelling,



hooks and content pacing.

Be able to identify trends without blindly copying them.

Have good communication and coordination skills.

Be proactive and comfortable travelling between MJ Education branches when required.

Be organised enough to manage multiple shoots, content deadlines and branch requirements.

Be open to feedback and continuous experimentation.

Take ownership of content from idea to publishing.

Preferred Skills

CapCut, Premiere Pro, VN or similar editing tools

Canva

Photography and videography

Instagram and YouTube content management

Scriptwriting and content ideation

Knowledge of trending audio and Reel formats

Basic understanding of YouTube and Instagram Analytics

Content calendar and project-management skills

Employment Details

Position: Social Media Manager

Location: Across MJ Education branches

Employment Mode: Primarily in office

Probation Period: 2 months

Travel: Travel between branches will be required as per content and shoot schedules

Working Schedule: As per agreed working days and content requirements

Compensation: To be discussed based on profile and experience

Evaluation During the 2-Month Probation

Performance will primarily be evaluated on:

Consistency of content execution

Quality of shoots and edits

Creativity and originality of ideas

Ability to meet timelines

Coordination across branches

Ability to work effectively with faculty and students

Understanding and execution of MJ Education’s content strategy

Improvement based on feedback

Content performance and audience response

Reporting discipline

Ownership and reliability

- Professionalism across all branches

📌 Social Media Marketing Manager (Ahmedabad)
🏢 MJ Education
📍 Ahmedabad