Position: Social Media Intern

Department: Marketing

Location: Remote

Employment Type: Internship

Duration: [2 Months]

Reporting To: Marketing Manager / Social Media Manager

Stipend: 15k pm

About the Company

Ark Abroad is a career coaching brand helping international students and skilled migrants build successful careers in Australia. We create practical, career-focused content and provide coaching, resources, and guidance to help our audience navigate the Australian job market.

About the Role

We are looking for a creative, proactive, and social-media-savvy Social Media Intern to support our marketing team in building and growing Ark Abroad's online presence.

The intern will assist with content research, content creation, social media management, audience engagement, trend research, and performance tracking . This is an execution-focused role suitable for someone who understands social media platforms and enjoys creating content that connects with an audience.

Key Responsibilities1. Social Media Management

- Assist in managing Ark Abroad's social media platforms, particularly Instagram, LinkedIn, and other relevant channels.
- Schedule and publish posts, reels, stories, carousels, and other content.
- Maintain and update the social media content calendar.
- Ensure content is published consistently according to the planned schedule.
- Monitor comments, messages, mentions, and audience interactions.

1. Content Research & Creation

- Research trending topics, formats, sounds, hashtags, and content ideas relevant to careers, jobs, international students, and skilled migrants.
- Assist in developing creative ideas for reels, carousels, posts, stories, and short-form videos.
- Write captions, hooks, CTAs, and basic social media copy.
- Repurpose existing content into different formats and platforms.
- Support the team in creating educational and engaging career-related content.

1. Audience Engagement





- Respond to comments and basic social media queries professionally.
- Engage with relevant accounts, communities, and potential audiences.
- Identify potential leads or meaningful conversations and escalate them to the appropriate team member.
- Help maintain a positive and professional brand presence online.

1. Trend & Competitor Research

- Track current social media trends and identify opportunities for the brand.
- Research competitors and similar career/education brands.
- Prepare regular reports on trending content formats and successful content ideas.
- Suggest new content themes and creative approaches.

1. Content Coordination

- Coordinate with graphic designers, video editors, copywriters, and other marketing team members.
- Follow content briefs and ensure required assets are available before publishing.
- Assist with basic content editing using tools such as Canva, CapCut, or similar platforms.
- Maintain organized records of content, assets, and publishing schedules.

1. Performance Tracking

- Track basic social media metrics such as:
- Reach
- Impressions
- Engagement
- Followers
- Video views
- Saves and shares
- Profile visits
- Leads/inquiries
- Prepare weekly/monthly social media performance reports.
- Identify high-performing and low-performing content.
- Provide suggestions to improve future content performance.

Key Performance Indicators (KPIs) The intern will be evaluated on:
- Content publishing consistency
- Number of content pieces supported/published
- Content engagement rate
- Reach and impressions growth
- Follower growth




- Video/reel performance
- Audience engagement and response time
- Quality and quantity of content ideas generated
- Trend research and implementation
- Timely completion of assigned tasks
- Quality of coordination with the marketing team
- Contribution to social-media-generated leads

Required Skills
- Strong understanding of Instagram and social media platforms.
- Valuable written and verbal communication skills.
- Creative mindset with an interest in content creation.
- Basic knowledge of Canva, CapCut, or similar tools is preferred.
- Ability to identify social media trends.
- Basic understanding of social media analytics.
- Good research and organizational skills.
- Ability to work independently and meet deadlines.
- Willingness to learn and experiment with new content formats.

Qualifications
- Currently pursuing or recently completed a degree/diploma in Marketing, Mass Communication, Digital Marketing, Media, Business, or a related field .
- Prior social media, content creation, college marketing, or personal creator experience will be an advantage.
- A portfolio or examples of social media/content work will be preferred.

What You'll Learn
- Social media strategy and management
- Content planning and content calendars
- Short-form video and social media content
- Audience engagement and community building
- Social media analytics
- Lead generation through social platforms
- Brand building and digital marketing
- Working with a professional marketing team

Ideal Candidate We are looking for someone who is:
- Creative and curious
- Active on social media and understands current trends
- Comfortable experimenting with new content ideas
- Detail-oriented and organized
- Proactive rather than waiting for instructions
- Comfortable working in a fast-paced environment
- Interested in building a career in social media and digital marketing

📌 Social Media Marketing Intern (India)
🏢 Ark Abroad
📍 India