Social Media Manager – Brand Growth & Content

nLocation: Hybrid (Mostly Remote)

nCompany: Fitreak

nAbout the Role

nWe are looking for a creative, trend-savvy, and execution-focused Social Media Manager to lead Fitreak's organic growth across social media, with a primary focus on Instagram. The ideal candidate is passionate about content creation, influencer marketing, community building, and building brands through engaging storytelling. You'll work closely with the founders to create impactful content, launch campaigns, and drive meaningful engagement.

nKey Responsibilities

n Own and execute Fitreak's Instagram strategy to drive organic growth, reach, and engagement.

nPlan, create, and publish high-quality content including Reels, carousels, stories, and trending formats.

n Develop and execute founder-led content by working closely with the founders on personal branding and storytelling.

nManage influencer marketing campaigns, including identifying creators, outreach, negotiations, collaborations, and performance tracking.

n Ideate and execute cutting-edge social media campaigns for product launches, brand milestones, and seasonal campaigns.

nExplore and build offline partnerships and collaborations with gyms, fitness communities, colleges, events, brands, and creators to increase brand visibility.

n Stay updated on social media trends, viral content formats, and platform updates to keep the brand relevant.

nBuild and engage the Fitreak community by interacting with followers, responding to comments and messages, and encouraging user-generated content.

n Collaborate with designers, photographers, and videographers to produce high-quality content.

nAnalyze content performance, identify insights,



and optimize strategies based on engagement and growth metrics.

n Continuously experiment with new content ideas, formats, collaborations, and growth strategies to scale the brand organically.

nRequirements

n1–3 years of experience in social media management, content marketing, or influencer marketing.

n Strong understanding of Instagram algorithms, trends, and content best practices.

nExperience in planning and executing influencer campaigns.

n Comfortable creating content, appearing on camera when required, and directing shoots.

nExcellent copywriting and communication skills.

n Creative mindset with a strong eye for aesthetics and storytelling.

nAbility to manage multiple campaigns and meet deadlines in a fast-paced startup environment.

n Passion for fitness, wellness, lifestyle, or consumer brands is a plus.

nPreferred Skills

nExperience with Canva, Adobe Creative Suite, CapCut, or similar editing tools.

n Knowledge of Instagram Insights and social media analytics.

nBasic photography and videography skills.

n Experience working with founders or personal brands.

nWhat You'll Own

nInstagram growth and engagement

n Influencer marketing and creator partnerships

nFounder-led content strategy

n Organic content planning and execution

nOffline brand collaborations

n Product and brand launch campaigns

nCommunity engagement and brand storytelling

nSuccess Metrics

n Growth in followers and organic reach

nHigher engagement rate across platforms

n Successful influencer collaborations

nIncrease in user-generated content and community participation

n Brand awareness through online and offline campaigns

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- Consistent execution of high-performing founder-led content
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📌 Social Media Manager & UGC Creator (Noida)
🏢 Fitreak
📍 Noida