For more details:https://nestoriagroup.com/

YouTube Channel: https://www.youtube.com/@nestoriagroup

Social Media Executive

Department: Media & Marketing

Location: Makarba, Ahmedabad, Gujarat

Working Hours: 10:30 AM 6:30 PM, Monday to Saturday

Week Off: Sunday

Experience: Minimum 2 Years

Job Summary

We are looking for a creative, proactive, and results-driven Social Media Executive to manage and grow the company's presence across major social media platforms.

The ideal candidate should have hands-on experience in social media management, content planning, audience engagement, trend identification, analytics, and campaign execution. The candidate will work closely with the creative, video, and marketing teams to build a strong digital presence, increase engagement, and support overall brand and business objectives.

Key Responsibilities

1. Social Media Strategy & Management

- Develop and execute social media strategies for platforms including Instagram, Facebook, LinkedIn, YouTube, and X.
- Manage day-to-day social media activities and ensure consistent brand communication across all platforms.
- Develop strategies to increase reach, engagement, followers, brand awareness, and audience retention.
- Identify opportunities for organic page growth and improve overall social media presence.

2. Content Planning & Execution

- Create and maintain a weekly/monthly social media content calendar.
- Plan and coordinate content including Reels, posts, carousels, stories, videos, captions, polls, and other interactive formats.
- Write engaging captions, headlines, hooks, CTAs, and relevant hashtags.
- Ensure all content aligns with the company's brand guidelines, communication style, and marketing objectives.
- Coordinate with the design and video teams to ensure timely production and publishing of content.

3. Campaigns, Promotions & Collaborations

- Execute social media campaigns for brand promotions, projects, events, offers, launches, and company announcements.
- Assist in developing creative social media campaigns and promotional concepts.
- Identify and coordinate with relevant influencers, creators, and collaboration partners to increase brand visibility.




- Explore recent opportunities for collaborations, trending formats, and audience-building initiatives.

4. Audience Engagement & Community Management

- Monitor comments, direct messages, mentions, and other audience interactions.
- Respond to queries and comments professionally and within an appropriate timeframe.
- Build and maintain a positive online community around the brand.
- Escalate important customer queries or complaints to the concerned department when required.

5. Trend & Platform Monitoring

- Stay updated with social media trends, viral content formats, platform features, algorithm updates, and emerging trends.
- Identify relevant trends and convert them into content opportunities for the brand.
- Continuously experiment with current content formats and strategies to improve engagement and reach.

6. Analytics & Performance Reporting

- Monitor social media performance using platform insights and analytics tools.
- Track key metrics such as reach, impressions, engagement, follower growth, views, watch time, clicks, and audience growth.
- Prepare weekly and monthly social media performance reports.
- Analyze content performance and recommend improvements based on data.
- Conduct basic competitor and market analysis to identify new content and growth opportunities.

7. Cross-Team Coordination

- Work closely with Graphic Designers, Video Editors, Digital Marketing, Sales, and other internal teams to execute campaigns effectively.
- Coordinate content requirements, approvals, timelines, and publishing schedules.
- Ensure campaigns and content are delivered within defined deadlines.

Required Skills & Qualifications

Education

- Bachelor's degree in Marketing, Mass Communication, Digital Marketing, or a related field is preferred.

Experience




- Minimum 2 years of hands-on experience in social media management, digital marketing, or a similar role.
- Experience managing social media accounts for a brand, organization, agency, or business is preferred.
- Experience in the real estate, lifestyle, hospitality, finance, or other consumer-focused industries will be an added advantage.

Technical & Professional Skills

- Strong understanding of Instagram, Facebook, LinkedIn, YouTube, and X.
- Good knowledge of social media algorithms, content formats, trends, and organic growth strategies.
- Strong content writing, copywriting, and communication skills.
- Hands-on experience with Meta Business Suite and social media analytics.
- Familiarity with scheduling and management tools such as Buffer, Hootsuite, Later, or similar platforms.
- Understanding of social media analytics, insights, and performance reporting.
- Basic understanding of hashtags, SEO principles, keywords, and content discoverability.
- Ability to identify trends and create relevant content quickly.

Personal Attributes
- Creative and highly observant of current trends.
- Strong communication and interpersonal skills.
- Proactive approach with the ability to take ownership of tasks.
- Data-driven mindset with an understanding of performance metrics.
- Strong attention to detail.
- Ability to multitask and manage multiple campaigns simultaneously.
- Ability to work independently as well as collaboratively with a team.
- Comfortable working in a fast-paced marketing environment.

Key Performance Indicators (KPIs) The performance of the Social Media Executive will primarily be evaluated on:

- Growth in organic reach and engagement.
- Follower and community growth.
- Reel/video views and content performance.
- Quality and consistency of content.
- Timely execution of the content calendar.
- Audience engagement and response management.
- Performance of social media campaigns.
- Quality and accuracy of weekly/monthly reports.
- Successful execution of influencer and collaboration activities.
- Contribution toward overall brand visibility and digital growth.

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