Sr. Social Media Analyst - Infocrunch Campaigns Pvt Ltd

Location: Delhi (Work from office, 6 days)

Experience: 4+ years

Joining: Immediate joiners preferred

About the role

This is a social intelligence role. You won't be managing handles, planning content calendars, or reporting on engagement rates for a client's page. You'll be studying what people say publicly - on X, Instagram, YouTube, Reddit, news comments, regional-language forums - and turning that into a clear read on what's actually happening: what people believe, what's shifting, who's driving it, and what it means.

Much of our work sits close to politics, policy and public discourse. If tracking how a narrative forms and spreads sounds more interesting than tracking a campaign's reach, this will suit you.

What you'll do

- Run sentiment analysis on large volumes of public social conversation, and interpret it - beyond positive/negative/neutral buckets
- Design and execute other forms of analysis as the question demands: narrative and theme tracking, share of voice, influencer and amplifier mapping, network/community clustering, geographic and language-wise breakdowns, spike and event analysis, misinformation and coordinated-behaviour detection
- Build and refine Boolean queries, keyword sets and dashboards; own data quality, including noise removal and bot/spam filtering
- Move from data to insight - the deliverable is the "so what," not the chart




- Write and present findings to internal teams and clients: short reads, deep dives, periodic trackers
- Track ongoing political, policy and news developments and flag what's worth watching before someone asks

What we're looking for

- Minimum 3 years in social listening, social intelligence, media research, digital analytics or a comparable research role
- Hands-on experience with Meltwater, Brandwatch, Talkwalker, Sprinklr, or similar listening platforms - comfortable building queries, not just pulling standard reports
- Demonstrated ability to interpret data, going beyond reporting. We'll ask you to walk us through an analysis you did and the conclusions you drew
- Strong written communication; can structure an argument and defend it
- Comfortable with ambiguity and with questions that don't have a clean methodology attached
- Genuine interest in and working knowledge of Indian politics, policy and current affairs
- Team player, receptive to feedback, and able to work with people across research, strategy and client teams

Positive to have

- Working knowledge of Hindi and/or other Indian languages for reading and coding regional content
- Excel proficiency; familiarity with R, SQL or visualisation tools (Tableau, Power BI)
- Exposure to survey data, electoral data, or traditional media monitoring
- Understanding of platform APIs and their limitations

📌 Senior Social Media Analyst (Delhi)
🏢 INFOCRUNCH ANALYTICS
📍 Delhi