Key Responsibilities

- Develop and execute the overall digital marketing strategy aligned with institutional business and admissions objectives.
- Lead Performance Marketing across Google, Meta, YouTube, and other relevant digital platforms to drive qualified leads and conversions.
- Own website growth, traffic acquisition, engagement, conversion optimization, and digital journey improvement.
- Drive comprehensive SEO strategy, including technical SEO, on-page/off-page SEO, keyword strategy, content optimization, and organic growth.
- Lead Social Media strategy across Instagram, Facebook, LinkedIn, YouTube, X, and emerging platforms.
- Develop and execute Influencer Marketing campaigns with relevant creators, education influencers, and digital communities.
- Lead Online Reputation Management (ORM) initiatives, monitoring brand sentiment, reviews, conversations, and digital reputation.
- Identify and implement AI tools and AI-led marketing solutions to improve content creation, campaign optimization, audience targeting, analytics, automation, and productivity.
- Use GA4, Search Console, CRM, ad platforms, dashboards, and analytics tools to measure campaign performance and identify growth opportunities.
- Develop data-driven strategies to improve CPL, CAC, ROAS, conversion rate, lead quality, organic traffic, engagement, and overall digital ROI.
- Collaborate with Branding, Admissions, Content, Creative, Website, IT, CRM,



and other internal teams for integrated digital campaigns.
- Plan and manage digital campaigns for admissions, brand building, program launches, events, rankings, achievements, and institutional initiatives.
- Manage digital agencies, vendors, influencers, and external partners wherever required.
- Monitor digital trends, competitor activities, emerging platforms, and current technologies to maintain Chandigarh University's competitive digital positioning.
- Build and mentor a high-performing digital marketing team and establish clear KPIs and performance benchmarks.
- Prepare regular MIS, performance dashboards, campaign reports, and strategic insights for senior management.

Key Areas of Ownership Performance Marketing: Google Ads | Meta Ads | YouTube | Lead Generation | Conversion Optimization | ROAS

SEO & Website Growth: Technical SEO | Organic Growth | Keyword Strategy | Content SEO | Website Traffic | CRO | Search Visibility

Social Media: Strategy | Content Distribution | Community Growth | Engagement | YouTube Growth | Social Analytics

ORM: Brand Monitoring | Reputation Management | Reviews | Sentiment Tracking | Crisis Response

Influencer Marketing: Influencer Identification | Campaign Strategy | Creator Partnerships | Campaign ROI

AI & Automation: Generative AI | AI Marketing Tools | Marketing Automation | AI-led Analytics | Productivity & Campaign Optimization

📌 Senior Manager (Lucknow)
🏢 Chandigarh University - HR Department
📍 Lucknow