– SEO & Digital Marketing Executive

Company: The Leather Laundry

Location: Mayur Vihar Phase 1, Delhi

Department: Digital Marketing

Employment Type: Full-Time

About the Role The Leather Laundry is looking for a SEO & Digital Marketing Executive responsible for improving the company’s online visibility, organic search rankings, website traffic, lead generation, and digital advertising performance.

The candidate will manage complete SEO activities, including On-Page SEO, Off-Page SEO, Technical SEO, Local SEO, content optimization, Google Ads, Meta Ads, keyword research, analytics, reporting, and performance optimization.

The ideal candidate should have a strong understanding of search engine optimization and paid digital marketing, along with the ability to plan and execute campaigns independently.

Key Responsibilities

1. Search Engine Optimization (SEO)

* Develop and execute the overall SEO strategy for The Leather Laundry.
- Conduct comprehensive keyword research based on search volume, competition, user intent, services, and business objectives.
- Identify keywords for leather cleaning, handbag restoration, shoe restoration, luxury bag repair, leather repair, restoration services, and related services.
- Monitor Google search rankings and identify opportunities for improvement.
- Conduct regular SEO audits and implement recommendations.
- Analyze competitors and identify gaps in their SEO strategy.
- Improve organic traffic, rankings, visibility, and qualified leads.

1. On-Page SEO

* Optimize website pages for targeted keywords and search intent.
- Optimize:
- Page titles
- Meta titles
- Meta descriptions
- H1, H2, and H3 headings
- URLs
- Image alt text
- Internal links
- Content structure
- Keyword placement
- Identify pages with poor rankings, low traffic, or low conversion rates and optimize them.
- Improve website content for both search engines and users.
- Implement internal linking strategies.
- Optimize service pages, landing pages, category pages, and blog content.

1. Off-Page SEO

* Develop and execute an effective Off-Page SEO and link-building strategy.
- Identify relevant and high-quality websites for backlinks.
- Build quality backlinks through:
- Guest posting
- Digital PR
- Business listings
- Relevant directories
- Brand mentions
- Outreach
- Partnerships
- Monitor backlink quality and identify harmful or low-quality links.
- Improve domain authority and overall website credibility.
- Conduct competitor backlink analysis and identify link-building opportunities.

1. Technical SEO

* Conduct regular technical SEO audits.
- Identify and coordinate the resolution of:
- Broken links
- Indexing issues
- Crawlability issues
- Duplicate content
- Redirect issues
- Canonical issues
- Sitemap issues
- Robots.txt issues
- Page speed issues
- Mobile usability issues
- Monitor Google Search Console for errors and indexing problems.
- Coordinate with developers/website teams for technical SEO improvements.
- Ensure the website follows current SEO best practices.

1. Local SEO

* Manage and optimize Google Business Profile listings.




- Improve local search visibility for The Leather Laundry’s locations.
- Maintain accurate business information, services, categories, and location details.
- Work on local citations and relevant directories.
- Monitor and improve local rankings.
- Encourage and manage customer review strategies.
- Track local SEO performance and leads.

1. Content & SEO Strategy

* Develop SEO-focused content strategies.
- Conduct content gap analysis.
- Create content briefs based on keyword research and search intent.
- Coordinate with content writers for blogs, service pages, landing pages, and other website content.
- Optimize existing content to improve rankings and traffic.
- Identify new topics and service pages that can generate organic traffic.
- Ensure content follows Google’s search quality guidelines.

Google Ads / PPC

1. Google Ads Management

* Plan, create, manage, and optimize Google Ads campaigns.
- Manage campaigns across relevant Google Ads formats, including:
- Search Ads
- Performance Max
- Display Ads
- Remarketing campaigns
- Local/lead-focused campaigns where applicable
- Conduct keyword research for paid campaigns.
- Create and test ad copies.
- Manage negative keywords.
- Optimize bids, budgets, targeting, and campaign structure.
- Monitor CPC, CTR, conversions, CPA, ROAS, and overall campaign performance.
- Identify high-performing and underperforming keywords and campaigns.
- Continuously optimize campaigns to improve lead quality and reduce acquisition costs.

Meta Ads / Social Media Advertising
1. Meta Ads Management

* Plan, create, manage, and optimize Facebook and Instagram advertising campaigns.
- Develop campaigns for:
- Lead generation
- Website traffic
- Brand awareness
- Retargeting
- Customer acquisition
- Service promotion
- Set up appropriate audience targeting.
- Create and test different ad creatives, copy, formats, and audiences.
- Monitor campaign performance and optimize budgets.
- Analyze CPL, CTR, CPM, conversions, and other key metrics.
- Implement retargeting strategies for website visitors and engaged users.
- Identify opportunities to improve lead quality and campaign ROI.

Analytics & Performance Tracking
1. Reporting & Analysis

* Monitor website performance using Google Analytics 4 and Google Search Console.
- Track organic traffic, keyword rankings, conversions, leads, and user behavior.
- Monitor Google Ads and Meta Ads performance.
- Prepare weekly and monthly digital marketing reports.
- Track important KPIs and compare performance against targets.
- Identify problems and opportunities through data analysis.
- Provide actionable recommendations to improve SEO and paid marketing performance.

Website & Conversion Optimization




- Identify website pages with high traffic but low conversion rates.
- Recommend improvements to landing pages and website content.
- Work on CTA placement, forms, page structure, and user experience.
- Coordinate with the website/development team for required changes.
- Ensure paid traffic is directed to relevant and conversion-focused landing pages.

Day-to-Day Responsibilities
- Monitor SEO rankings and organic traffic.
- Conduct keyword research.
- Optimize website pages and metadata.
- Check Google Search Console and identify issues.
- Work on On-Page and Technical SEO.
- Execute Off-Page SEO and backlink activities.
- Monitor Google Business Profile and Local SEO.
- Plan and optimize SEO content.
- Monitor Google Ads campaigns.
- Monitor Meta Ads campaigns.
- Optimize budgets, targeting, keywords, and creatives.
- Track leads and conversions.
- Analyze campaign performance.
- Prepare performance reports.
- Conduct competitor analysis.
- Identify new SEO and digital marketing opportunities.
- Coordinate with content, creative, website, and sales teams.

Required Skills

- Strong understanding of SEO and Search Engine Marketing (SEM).
- Hands-on knowledge of On-Page, Off-Page, Technical, and Local SEO.
- Strong keyword research and competitor analysis skills.
- Knowledge of Google Search Console and Google Analytics 4.
- Practical experience with Google Ads.
- Practical experience with Meta Ads Manager.
- Understanding of conversion tracking and campaign analytics.
- Good knowledge of Excel/Google Sheets.
- Strong analytical and problem-solving skills.
- Valuable written and verbal communication.
- Ability to work independently and manage multiple campaigns.
- Strong understanding of current search engine and digital advertising practices.

Preferred Tools & Platforms

Experience with the following tools will be preferred:

- Google Search Console
- Google Analytics 4
- Google Ads
- Meta Ads Manager
- Google Business Profile
- Google Keyword Planner
- Google Tag Manager
- SEMrush / Ahrefs
- Screaming Frog
- Looker Studio
- WordPress or other CMS platforms
- Excel / Google Sheets

Key Performance Indicators (KPIs)

- Organic website traffic growth.
- Improvement in targeted keyword rankings.
- Increase in qualified organic leads.
- Improvement in local search visibility.
- Growth in website conversions.
- Quality and growth of backlinks.
- Google Ads lead generation and CPA.
- Meta Ads lead generation and CPL.
- CTR and conversion rate improvement.
- ROAS and overall paid campaign performance.
- Reduction in cost per qualified lead.

Ideal Candidate The ideal candidate should be data-driven, creative, analytical, and performance-focused, with hands-on knowledge of both organic SEO and paid digital marketing.

The candidate should be capable of taking ownership of the complete digital marketing funnel — from keyword research and SEO strategy to website optimization, organic traffic, Google Ads, Meta Ads, lead generation, conversion tracking, and performance reporting.

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Search Engine Optimization Specialist (Patparganj)
🏢 The Leather Laundry
📍 Patparganj