- Manage and optimize Google Ads and Meta Ads campaigns.
- Plan and execute paid campaigns for lead generation and business growth.
- Conduct keyword research, audience targeting, retargeting, and campaign optimization.
- Monitor CPC, CPL, CTR, CPA, conversions, and ROAS.
- Manage campaign budgets and improve overall ad performance.
- Create and test ad copies, creatives, audiences, and landing pages.
- Track campaign performance and prepare regular reports.
- Coordinate with the content/design team for ad creatives.
- Stay updated with the latest Google and Meta advertising trends.
Requirements
- 2–3 years of hands-on experience in SEM/Paid Media/Performance Marketing.
- Robust experience with Google Ads and Meta Ads Manager.
- Good understanding of lead generation and conversion optimization.
- Knowledge of Google Analytics/GA4, conversion tracking, and remarketing is preferred.
- Strong analytical and communication skills.