Company Description Vachan, the dairy brand of Sarda Dairy & Food Products Ltd, is part of a Central India business group with over five decades of industrial experience and a strong commitment to rural farming, dairy, and cattle. The company focuses on improving the livelihoods of farmers in Chhattisgarh through sustainable cow rearing and dairy farming.

Vachan connects rural producers with health-conscious consumers by offering quality milk and milk products that emphasize farmer welfare and product integrity. Guided by a clear vision and mission, the company invests in advanced dairy technology, adheres to best industry practices, and upholds values of quality, accountability, innovation, integrity, and community service. Team members join an organization that is dedicated to giving back to the society from which it has grown and to supporting the agricultural community it serves.

Role Description The Sales Representative role is a full-time hybrid position based in Raipur, with a mix of in office field work and some work-from-home flexibility. In this role, the Sales Representative will identify and develop new business opportunities, visit retail outlets and distributors, and promote Vachan milk and milk products in assigned territories.

Responsibilities include building strong relationships with channel partners, tracking sales performance, ensuring product visibility and availability,



and implementing promotional activities in line with brand guidelines. The role also involves gathering market feedback, monitoring competitor activity, preparing regular sales reports, and coordinating with internal teams for timely delivery and customer support.

The Sales

Representative is expected to maintain high standards of professionalism, represent the company’s values, and contribute to sustainable growth in rural and urban markets.

Qualifications

- Demonstrated skills in sales, negotiation, and customer relationship management focused on FMCG or dairy products.
- Ability to conduct market research, analyze sales data, and use insights to plan and execute territory strategies.
- Strong communication, interpersonal, and presentation skills to engage retailers, distributors, and consumers effectively.
- Organizational and time-management skills to manage field visits, reporting, and follow-ups in a hybrid work environment.
- Comfort with basic digital tools (email, spreadsheets, sales reporting applications) and willingness to learn new systems.
- Prior experience in field sales, dairy or food products, or rural markets is highly beneficial.
- Minimum of a bachelor’s degree in Business, Marketing, Agriculture, or a related discipline, or equivalent practical experience.
- Ability to travel within Raipur and nearby regions as required, and a commitment to ethical conduct aligned with company values.

📌 Sales Representative (Raipur)
🏢 Vachan (Sarda Dairy u0026 Food Products
📍 Raipur