SALES & MARKETING SPECIALIST – INTERNATIONAL CLIENT ACQUISITION

Company: Reachout Marketing

Location: Salem, Tamil Nadu / Hybrid / Remote

Employment Type: Full-Time

Department: Sales & Business Development

Reporting To: Founder & CEO

About Reachout Marketing

Reachout Marketing is a growing digital marketing agency helping businesses strengthen their online presence, generate leads and accelerate business growth through digital marketing, SEO, social media, paid advertising, website development and strategic marketing solutions.

As we expand our presence across international markets, we are looking for a highly driven Sales & Marketing Specialist – International Client Acquisition to take ownership of new client acquisition and revenue generation.

We are looking for someone who enjoys finding opportunities, starting conversations, handling objections, pitching solutions and closing deals — consistently.

The Opportunity

You will be responsible for building Reachout Marketing’s sales pipeline and converting prospects into paying clients.

You will not simply be generating leads and handing them over to someone else.

You will own the journey from prospect identification to signed client.

The ideal candidate is commercially aggressive, highly organised, confident speaking with business owners and decision-makers, persistent with follow-ups and motivated by measurable results.

If you enjoy the thrill of closing a deal and want your performance to directly influence your income and career growth, this role is for you.

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KEY RESPONSIBILITIES

- Prospect & Identify New Business
- Research and identify potential clients across India and international markets.
- Build targeted prospect lists based on industry, location, company size and marketing requirements.
- Identify businesses with clear digital marketing opportunities.
- Use LinkedIn, Google, business directories, networking, referrals, email and other channels to identify prospects.
- Continuously build and maintain a healthy sales pipeline.
- Outbound Sales & Lead Generation
- Conduct high-volume, targeted outbound prospecting.
- Initiate conversations through cold calls, emails, LinkedIn and other appropriate channels.
- Develop personalised outreach strategies rather than relying solely on mass messaging.
- Follow up consistently with prospects until a clear outcome is achieved.
- Convert cold prospects into qualified discovery meetings.
- Discovery & Client Consultation
- Speak directly with business owners, founders, managers and marketing decision-makers.
- Understand the prospect’s business model, goals, challenges and current marketing activities.
- Identify gaps and opportunities in their digital presence.
- Qualify prospects based on need, budget, decision-making authority and buying intent.
- Recommend appropriate Reachout Marketing solutions based on the client’s actual requirements.
- Sales Presentation & Pitching
- Conduct discovery calls, sales presentations and demonstrations.
- Present Reachout Marketing’s services and proposed strategies clearly and confidently.
- Explain the business value and expected outcomes of marketing investments.
- Present proposals and quotations.
- Handle questions and objections professionally.
- Tailor pitches according to the client’s industry and business objectives.
- Negotiation & Closing
- Own commercial discussions from proposal through negotiation.
- Handle pricing, timing, competition and other objections.




- Negotiate within approved company guidelines.
- Create urgency and move qualified prospects toward a buying decision.
- Close new accounts and achieve monthly and quarterly revenue targets.
- Ensure all agreements and commercial details are accurately documented.
- Pipeline & CRM Management
- Maintain accurate records of every prospect and opportunity in the CRM.
- Track calls, meetings, proposals, follow-ups and deal stages.
- Maintain accurate sales forecasts.
- Ensure no qualified lead is lost because of poor follow-up.
- Analyse pipeline performance and identify bottlenecks.
- Provide weekly sales reports to management.
- Client Handover & Growth
- Ensure a smooth handover of newly acquired clients to the developer team.
- Clearly communicate client requirements, expectations and commercial commitments.
- Identify opportunities for upselling and cross-selling additional Reachout services.
- Maintain professional relationships with acquired clients where appropriate.

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PRIMARY PERFORMANCE EXPECTATIONS

This position is revenue-focused.

You will be measured primarily on business outcomes, not simply activity.

Core KPIs

- Qualified prospects generated
- Outbound conversations
- Discovery meetings booked
- Proposals presented
- Proposal-to-close conversion rate
- New clients acquired
- Monthly new business revenue
- Average client value
- Sales pipeline value
- Follow-up completion rate
- Monthly and quarterly target achievement The expectation:

Build pipeline → Create conversations → Book meetings → Pitch → Follow up → Negotiate → CLOSE.

We are looking for someone who can repeat this process week after week.

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WHO WE ARE LOOKING FOR The ideal candidate will have:

- 2–6 years of experience in sales, business development, client acquisition or B2B sales.
- Demonstrated experience acquiring new customers.
- Strong cold-calling and outbound prospecting ability.
- Excellent verbal and written English communication.
- Strong negotiation and objection-handling skills.
- Experience dealing directly with business owners or senior decision-makers.
- A strong understanding of sales funnels and CRM systems.
- A target-oriented and commercially driven mindset.
- Excellent follow-up discipline.
- Confidence presenting proposals and closing deals.
- Ability to work independently without constant supervision.
- Willingness to learn digital marketing and understand the services being sold.

Preferred experience

Experience selling any of the following will be an advantage:

- Digital marketing
- SEO
- Social media marketing
- Website development
- CRM
- SaaS
- Business services
- B2B consulting
- Professional services

International sales experience is highly desirable.

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THE PERSON WE WANT

We are not looking for someone who says:

“I generated 500 leads.”

We want someone who can say:

“I generated 100 qualified opportunities, held 30 conversations, presented 15 proposals and closed 6 new clients.”

We value revenue over activity.

You should be

Hungry. Persistent. Competitive. Curious. Commercially minded.

You should be comfortable hearing:

“No.”





and responding:

“I understand. Can I ask what is holding you back?”

You should enjoy chasing opportunities, following up and closing business.

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WHAT YOU WILL SELL

You will represent Reachout Marketing’s portfolio of services, including:

- Social Media Marketing
- Search Engine Optimisation (SEO)
- Google Business Profile / Local SEO
- Google Ads
- Meta Advertising
- Website Development
- Website Optimisation
- Content & Creative Services
- Video & Reels Marketing
- Digital Marketing Strategy
- Lead Generation
- Marketing Analytics
- Ongoing Digital Growth Solutions

Training will be provided on Reachout’s services, sales process, positioning and pricing.

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INTERNATIONAL MARKET FOCUS A major part of this role will be developing business opportunities outside India.

Priority markets may include

- Australia
- United Kingdom
- Ireland
- Singapore
- Malaysia
- United Arab Emirates
- Other suitable international markets The candidate must be comfortable communicating with international prospects across different time zones and professional cultures.

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WHAT REACHOUT OFFERS

- Opportunity to work directly with the Founder & CEO.
- Significant responsibility and ownership from day one.
- Exposure to international business development.
- Performance-based incentives.
- Clear career progression into Client Acquisition Manager / Business Development Manager / International Sales leadership.
- Opportunity to help build Reachout’s international sales function from the ground up.
- A high-growth startup environment where your contribution directly impacts the business.

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COMPENSATION

Fixed Salary: Based on experience and capability.

Performance Incentives: Strong incentive structure linked to recent client acquisition and revenue generation.

The final compensation package will be discussed based on the candidate’s experience, proven sales performance and ability to consistently close new business.

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CAREER PROGRESSION A successful candidate can progress through:

Sales & Marketing Specialist

↓

Client Acquisition Manager

↓

International Business Development Manager

↓

Head of International Growth / Sales

Progression will be based on demonstrated performance rather than simply tenure.

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OUR EXPECTATION

We don’t expect you to know everything on day one.

We do expect you to:

Learn quickly. Prospect relentlessly. Follow up consistently. Sell confidently. Close consistently.

If you are looking for a comfortable sales job with a fixed routine, this probably isn’t the right role.

If you want to build a sales career, earn based on performance and help build an international business, we’d like to hear from you.

Apply If You Can Answer YES To These Questions

- Can you comfortably make cold calls?
- Can you approach a business owner you’ve never spoken to before?
- Can you handle rejection without losing momentum?
- Can you conduct a discovery call?
- Can you confidently pitch a service worth ₹50,000–₹2,00,000 ?
- Can you negotiate without immediately discounting?
- Can you follow up with the same prospect multiple times?
- Can you work toward weekly and monthly revenue targets?
- Can you take ownership of a deal from first contact to closing?
- Are you motivated by winning new business?

If your answer is yes, we want to meet you.

The mission is straightforward

Find opportunities. Start conversations. Create value. Close clients. Grow Reachout.

📌 Sales And Marketing Specialist (Salem)
🏢 Reachout Marketing
📍 Salem