Sales Executive – KrishiDukan

Company: KrishiDukan

Role: Sales Executive – Field Sales

Location: Ahilyanagar / Maharashtra

Employment Type: Full-Time

Experience: 1–3 years preferred; strong freshers with sales ability may also apply

About KrishiDukan

KrishiDukan is a digital platform built for the agricultural retail ecosystem. We help agro retailers build their online presence, showcase products and brands, and make it easier for farmers to discover nearby agricultural stores and products.

We are looking for a Sales Executive who can take KrishiDukan directly to agricultural retailers and onboard them onto the platform.

What You Will Do

Visit agricultural retailers, agro dealers and Krushi Seva Kendras in the assigned territory.

Identify potential retailers and generate new leads through field visits.

Explain KrishiDukan and demonstrate its benefits to retailers.

Convert interested retailers into paying customers/subscribers.

Follow up with leads and close sales.

Maintain a daily record of visits, leads, follow-ups and conversions.

Build solid relationships with retailers.

Understand retailer requirements and communicate feedback to the KrishiDukan team.

Achieve monthly sales and retailer onboarding targets.

Manage your assigned territory independently and plan daily visits efficiently.

What We Expect From You

This is a target-driven field sales role.

You should be comfortable with:

Visiting 20–30+ shops per day, depending on the assigned territory.

Speaking directly with shop owners and decision-makers.

Cold calling and cold visiting potential customers.

Facing rejection and continuing follow-ups.





Giving a short product demonstration on a mobile phone.

Asking for the sale and closing customers.

Travelling within the assigned territory.

Working independently without needing constant supervision.

Maintaining daily sales/visit reports.

The goal is not just to visit shops. The goal is to convert shops into KrishiDukan customers.

Performance Expectations

You will be measured primarily on results, including:

New retailer leads generated

Retailer meetings/visits

Product demonstrations

Follow-ups

Paid retailer onboardings

Monthly revenue generated

Initial Target The expected monthly sales contribution will be approximately ₹2,00,000 per month, depending on territory, lead availability and onboarding support.

The first few weeks will focus on understanding the product, sales process and territory. After the initial training period, the salesperson will be expected to independently work toward the assigned monthly target.

Who Will Be a Positive Fit?

You will be a strong fit if you:

Enjoy talking to people.

Are confident approaching shop owners.

Like field sales and travelling.

Can convince customers and handle objections.

Are comfortable working with targets.

Can communicate in Marathi and Hindi; English is an advantage.





Have experience selling to retailers, dealers, distributors or businesses.

Experience in agriculture, agrochemicals, fertilizers, seeds, agricultural equipment, FMCG, distribution or B2B sales will be an advantage.

Compensation

Salary: Based on experience and current compensation.

We are looking for candidates who are comfortable with a fixed + performance-based compensation structure.

Please mention the following while applying:

- Current CTC: ₹_____ LPA
- Current Fixed CTC: ₹_____ LPA
- Current Variable/Incentives: ₹_____ LPA
- Expected CTC: ₹_____ LPA
- Notice Period: _____
- Current Location: _____
- Total Sales Experience: _____ years
- Field Sales Experience: _____ years
- Monthly sales target handled previously: ₹_____
- Highest monthly sales achieved: ₹_____

Important

This is not a desk-only sales job.

The person hired for this role will be expected to spend significant time in the field meeting agricultural retailers, generating business and closing sales.

If you enjoy field sales, meeting customers and achieving targets, this is an opportunity to grow with an early-stage technology company building a platform for India’s agricultural retail ecosystem.

Interview Process

Candidates should be prepared for a practical sales discussion/role-play during the interview.

You may be asked to:

Pitch KrishiDukan to a hypothetical retailer.

Handle common customer objections.

Explain how you would generate ₹2 lakh/month in sales.

Plan a day’s field visits.

- Explain your previous sales achievements.

📌 Sales And Marketing Specialist (India)
🏢 KrishiDukan
📍 India