- Effective Brand Strategies: Responsible for formulation of SMART Brand strategies (Specific, Measurable, Achievable, Realistic and Time Bound) for assigned brand portfolio, implementation of the planned activities to meet Brand objectives.
- Quality Print Inputs: Ensure the quality & standard of marketing collaterals for assigned brands.
- Market Intelligence: Responsible for gathering market intelligence for Pharmed products and sharing with the team.
- New Product Identification: Identification of current formulations which have a potential to become minimum 5 Cr. in 2 years.
- Conduct of Strategy Meetings & Participation in SDM: Actively participate in Strategy meetings, Product Launch meets & SDM and ensure overall corporate objectives for the meetings.
- Regular Support to Field: Continuously & actively support field force on the activities, campaigns. Support field force with SDM slides & detailing guidelines / tutorials for effective implementation of the strategies.
- Joint Field Work:
Plan & carry out JFW in the assigned regions at least 5 days in a month. Test marketing input communications by discussing with doctors, provide effective feedback on the inputs. Gather key market insights through Dr. as well as retail survey.
- Conference / CME Participation: Participate in National / Zonal / State conferences as well as CMEs as per corporate requirement.
- Growth in IQVIA / AWACS / SMSRC / CMARC: Ensure growth in Market Share, Rx Share / Rx Base in Market Data through effective brand strategies & implementation.