Key Responsibilities

- Develop and implement performance marketing strategies across multiple digital channels to drive user acquisition and engagement.

- Analyze and interpret data to optimize campaigns and improve key performance metrics such as CTR, CPC, CPM, CVR, CPA, and ROAS.

- Conduct A/B testing and utilize CRO techniques to enhance campaign effectiveness and conversion rates.

- Collaborate with creative and content teams to develop engaging and effective advertising materials.

- Monitor and report on campaign performance, providing actionable insights and recommendations for improvement.

- Manage budgets and forecasts, ensuring effective allocation of resources to maximize ROI.

- Stay updated on industry trends and emerging digital marketing technologies to maintain competitiveness.

- Work closely with stakeholders to ensure marketing strategies align with overall business goals.

Overview

- The Performance Marketing Specialist will play a pivotal role in our media team, focusing on optimizing our digital marketing campaigns to maximize ROI and drive growth.

- This role is designed for a highly analytical individual with a strong background in working within advertising agencies.

- The specialist will be responsible for leveraging data-driven insights to refine and enhance marketing strategies across various platforms.

- Located in Bangalore,



this position requires a creative thinker with a deep understanding of digital marketing metrics and analytics.

- The ideal candidate will have a proven track record of managing and executing performance marketing campaigns that deliver measurable results.

- As part of our team, you will collaborate with cross-functional departments to align marketing strategies with business objectives.

- You will also lead initiatives in testing new digital marketing channels and methodologies to ensure competitive advantage in the media sector.

- This position offers an exciting opportunity to work in a dynamic environment where innovative thinking is encouraged, and tangible results are rewarded.

Requirements

- 6-9 years of experience in performance marketing, preferably within an advertising agency.

- Strong analytical skills with hands-on experience in digital marketing analytics and metrics such as CAC, LTV/CLV, MER, CPL, CPI, and Impression Share.

- Proficiency in using marketing tools and platforms for data analysis and campaign management.

- Experience with attribution modeling and the ability to interpret complex datasets.

- Proven track record of successful performance marketing campaigns, demonstrating an ability to achieve high ROAS.

- Excellent problem-solving skills and the ability to work independently in a fast-paced environment.

- Strong communication skills, both written and verbal, to effectively collaborate with team members and present findings.

📌 Performance Marketing Specialist (Bengaluru)
🏢 Net Connect
📍 Bengaluru